Small Food Enterprises in Sichuan Have a Long Way to Go

Although Sichuan is a big agricultural province, but has been listed in the “Sichuan plate”, the only really have the concept of high food gold food [10.74 0.94%] (002 143), a company, therefore, emblems Food Industry Co., Ltd. Sichuan, (the emblems of Food), Sichuan White House Foods Co., Ltd. (White House food) and the Friends of Potato Industry in Sichuan Optical Co., Ltd. (the light of Friends of Potato Industry) listed on the progress of particular concern.

The investment banks who have put forward their own views: on the one hand a small food enterprises in Sichuan have brewing market, shows that these companies want bigger and stronger through the capital market, a strong desire; but on the other small food industry as a whole smaller, difficult to expect the future scope for the development of small food enterprises listed long way to go.

Emblem of food: or in small food industry of Sichuan first listed company.

“120 million yuan into the company has more than 10 days on account of.” Emblem, according to Food Industry Co., Ltd. Sichuan responsible for financing the project introduced by the Director Luo, Shenzhen Venture Capital, Orchid Asia, Bo source of investment and investment in the Fund and three other the company’s capital has come to the emblem on the food account, totaling 120 million yuan, accounting for about 20% of the total share capital.

According to report, the four investment companies backing is not small: Orchid Asia is the first to enter one of the mainland’s international investment fund, its investment Zhaopin, Ctrip and other companies are benefiting more than 4 times, currently manages more than 700 million U.S. dollars of funds; Shenzhen Venture Capital is there can be up to 80 billion yuan in investment capacity, the mainland’s largest domestic venture capital organizations, it has more than 260 investment projects, total investment of over 5.2 billion ; Chengdu Boyuan focus on investment in the growth of enterprises to be listed, is first in Southwest China equity investment business in one of localization; in order to fund the Chinese Government and the joint establishment of Israel Shimon Peres family investment fund, is China’s investment in one of the largest foreign investment companies, investment had Jingke energy, Tianpeng Sheng electronics.

The financing was 120 million yuan, the emblem of soy food focus and work hard: First, to increase the capacity expansion project tofu, R & D 2? Three new products, the second is the original South Stream tofu factory reconstruction and upgrading; third is to build a soybean plant in the northeast and set up offices and subsidiaries in the country, expanding the coverage of the brand, thereby reducing the logistics radius; Fourth, will gradually improve, including Beijing, Chongqing, Guangdong, Guangxi, Yunnan and Hebei provinces and cities nationwide marketing network and including Europe and the United States more than 10 countries and regions, global marketing network. It is reported that the current emblem of food sales of more than 500 million yuan, is expected to increase in 2010 of over 50%, and for three years to achieve 1 billion? 1.5 billion in sales.

The current emblem of food stocks to change listing counseling work is started, the company has formally hired Guotai Junan [99.28 0.00%] securities SHINEWING together accounting firms and 10 000 business days of handling law firms, corporate legal, financial and other information preparation and reporting. To its industry as a whole package, for two years to choose the small plate or in the For GEM listed as Sichuan, the first listing of small food industry business.

White House food: the last before listing, financing.

White House Foods Co., Ltd. Sichuan, Deputy General Manager Shengjia Wu told reporters, because of the international financial crisis, now the company is in a recovery phase, so the end of 2009 as originally planned in the domestic A-share listed in the plan will be appropriate to defer, But he could not give a specific timetable.

“This year will start listing before the final financing, project financing amounted to 100 million yuan to complete the entire pre-IPO stake in the layout.” Shengjia Wu said, “White House” brand to facilitate fans from the November 2000 sale since Its total sales now account for fans of domestic industry first, and have been exported to the United States, Canada, Australia, New Zealand, Britain, Germany, Italy, Singapore and more than 20 countries and China’s Hong Kong, Macao and other regions, the company has become the largest facilitate the fan manufacturer. The company has developed the next 5? 10-year development plan, hopes to 5 years of struggle, encourage enterprises to go overseas markets a comprehensive, global resources, bigger and stronger local food industry in Sichuan. But this requires a lot of money.

“There have been a number of investment institutions and our contacts and negotiations.” Shengjia Wu said, the White House food will be funded mainly by the financing for the Plant of the technological transformation projects in Chengdu, Beijing, revamp of the factory expansion project and marketing and brand promotion, the White House during this period food will be built to facilitate rice noodle production line, and the first half of next year to develop its own non-fried instant noodles, a new brand of non-fried instant noodle market.

Earlier, the White House food market place more rumors, this, Shengjia Wu said that the White House of Sichuan food product, brand, corporate image and a higher awareness in the country, taking into account such factors as the State’s support policies, decided to choose the domestic market. And compared to the GEM, the Main Board to provide more financing for the enterprise support, “We plan to market in the motherboard market.”

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