7 Essential Features That Should Be Present in Your Ecommerce Cart & 5 Ways to Ensure Profit
Ecommerce has become the latest buzzword in the business marketplace. Small to large enterprises are using ecommerce as a platform to reach to millions of customers across the world. To get your business up and running successfully online, you need a reliable and good ecommerce service provider. But before you take the plunge, make sure to checkout these seven basic features that you should look out for in your service provider.
1.To start with, it is essential to make sure that your website adheres to all the requirements provided by the W3C (World Wide Web Consortium). Your service provider should ensure the site’s compatibility with top running operating systems like Linux, Mac, Unix and Windows plus major browsers including Explorer, Opera, Firefox and Netscape to name a few. Also your online website must be easily viewable and functional on all recent computers and mobile devices like cell phones, Blackberries, Palm Pilots and PDAs.
2.In online business undertaking, customer satisfaction is a primary concern. Therefore it is advisable to ensure that the selected ecommerce software solution enables comparison of your site’s user experience with other comparable websites as well as competitors. This way you can give your customers an upper hand in taking final decision.
3.Enhanced security of your online site is another crucial feature that you should look for in your chosen ecommerce service provider. Customers must be fully assured that all their credit card and personal information will be absolutely safe and will never be tampered with or misused.
4.The online shopping cart for your website should be easy-to-use and modify to grant visitors a pleasant and hassle free experience. Your service provider should also enable effortless intrasite navigation. Furthermore, the checkout process should be kept simple, fast and secure.
5.Another primary feature to look for is multiple payment options. This gives customers the flexibility to use any of the convenient payment modes like debit cards, credit cards, PayPal, Google wallets or echecks.
6.The service provider should also offer prompt delivery options to various locations. Customers must be able to conveniently calculate freight charges based on distance, mode and weight.
7.Ascertain that the ecommerce service provider grants customer the facility to redeem gift certificates, coupon codes and member-only discounts during checkout.
Ways To Ensure Profit
The ecommerce business is almost same like a real shop. When you are setting up a virtual shop, you should try to provide the same type of service to your customer as you do in real life. But that is not all; here are some more factors which you should consider while setting up your online business.
1.The website name and address of your online shop play a major role in inviting prospective customers. The name should be something meaningful, so that customer can understand what type of merchandise you deal with. Also do not go for a long name with complicated spelling. A comfortable and trendy name is easy to remember. Similarly, the address should be an independent domain name. This is possible only if you buy or rent the domain, instead of using free domain services.
2.Speed is a major issue in ecommerce world. If your website takes too long time to get loaded, then most visitors will abruptly stop and go to some other site. So, you should not overload the pages, especially the home page, with lots of irrelevant information and images. Instead make it a simple one, so that it loads in a second.
3.Try to have some uniqueness in your website. This is something that will attract more prospective buyers to your online store. Brainstorm for great creative ideas to design your website, so that your customer experiences something new while moving from one page to other.
4.Avoid shopping cart abandonment by using easy-to-operate ecommerce software. You should also be careful about the speed of the checkout process. Be open to accept as many types of payment options as you can. Don’t over-stock your store with a large collection of products. This affects the speed and the customers get confused in his buying decision. Provide a 24 X 7 helpline for your customers with a toll-free number.
5.Arrange for suitable advertisement for your ecommerce setup. No business can be successful without proper advertisement. Initially you may have to spend some money for this, but as you start to receive more visitors in your website, your website will automatically get listed among the popular ones.
Author Bio: For more info on this and other ecommerce cart topics please visit: http://www.1AutomationWiz.com
Category: Business
Keywords: ecommerce software,ecommerce software solution,software needs,ecommerce solution,software solution