Internet marketing has come a long way since it started some years ago. During this period, this domain has seen exceptional dynamism and growth. Type of implementations and the processes involved have also become highly diversified. This makes any internet marketing management project very complex as multiple aspects have to be considered and only the most suitable and best rewarding prospects are implemented.

As a result, the compensation models that are directly related to the monetary aspect of the process have also grown in types and forms. Some of the most common examples of compensation methods related to internet marketing and its related process such as affiliate marketing, search engine marketing, and context based advertisement include pay per click, pay per action, pay per lead, pay per sale, pay per impression etc.

The two type of compensation models that are quite closely related or similar in principle are pay per click and cost per impression. In simple terms, pay per click compensation or payment model means that any advertiser will pay the associate or a host only based on the number of clicks received by any advertisement posting. On the other hand, pay per impression is slightly different where payment is based on the number of times the advertisement content (text, multi-media, image or banner) is displayed on the web page search result page. Such compensation model is generally measured by cost-per-million or cost-per-mil criterion.

Now the question arises that what type of compensation will be appropriate and best paying in what type of scenario or requirement. Though there seems to be only minor variation in the overall description of the two compensation methods, the actual implementation, details, and the possible rewards can vary drastically. Therefore, both the advertising company and the expert implement the advertising campaign have to choose the best one suitable to both the parties and promising maximum rewards. The key point to note here that the decision should not be one sided and has to be acceptable both the paying and paid parties to ensure overall success of the advertising campaign and the compensation model.

Pay per click is generally implement for a more specific and targeted purpose where bids can be placed on ad placement. Moreover the timing and place of putting the ads can also be decided. This is also targeted towards bringing more traffic to the website by applying cost efficient strategies. On the other hand, pay per impression or pay per million methods is a great way of improving visibility of a business. Here any actual action or click is not required by the visitor. Only an occurrence of the advertisement on the web page solves the purpose. This provides great exposure opportunity to new businesses while being very cost effective. The final decision of choosing the compensation method will be combined decision based on the monetary resources, objectives, and brand building campaign of the business. Other factors that will be included in the decision are the behaviors and preferences of the target users.

Author Bio: Quick Recap : Pay Per Click Management Services VS Cost per Impressions: Generally implement for a more specific and targeted purpose where bids can be placed on ad placement. PPC Services brings more traffic to the website by applying cost efficient strategies.

Category: Marketing
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