When we do a “Google Search” little do we know the process that takes place to provide the user with the relevant information regarding the keyword search term we requested information about. It’s not important to understand all the behind the scene calculations that Google goes through to give you that information. Google uses over 200 signals, including their patented PageRank algorithm to provide you with relevant information in less than half a second.

The PageRank Technology of Google is a series of calculations of literally 500 million variables and 2 Billion terms. After Google goes through this process, the pages that Google believes to be important and relevant will receive a higher PageRank and will appear at or near the top of the search results for your query. Lower ranked sites will appear in lower page rank positions. You may find millions of sites that are less important in the eyes of the Search Engines simply because the site was not structured correctly for the search engines algorithms to give those site a good page rank.

Let’s take a brief look at the path your query will follow when you do a search: Query – web server – index server – doc servers – user. The following is a quote from some Google information I reviewed recently explaining this process in simple detail.

“You make a query…..The web server sends the query to the index servers. The content inside the index servers is similar to the index in the back of a book – it tells which pages contain the words that match the query.

The query travels to the doc servers, which actually retrieve the stored documents. Snippets are generated to describe each search result.

The search results are returned to the user in a fraction of a second.”

This is a huge amount of information the search engines calculates in order to give the end user the quality information regarding their query. My point is quite obvious, that it’s imperative to have the proper title, meta tag description and keywords in the source code of your website in order to get good page rankings with any of the search engines. This is a process that you must learn early in your marketing career if you want to get recognized online and make money for your marketing efforts.

Google then conducts a hypertext-matching analysis which is to determine which pages of your website are relevant to the search query you typed in the search bar of your favorite search engine. The most relevant and reliable results will be listed first when combining overall importance and query-specific relevance then the lesser rankings will follow.

There are many factors that Google takes into consideration when doing this analysis. In addition to scanning the text, studying the meta tags and keywords and page content, the engines will take into consideration fonts, subdivisions and the precise location of each word in your website. Keyword Density and Keyword Proximity are also vital elements of this whole algorithm process.

The Search Engine Results Page (SERP) is the actual results that the search engines has returned for your review which will be in direct response to the keyword query you typed in the search bar of your favorite engine.

This is the part in the overall marketing process where the Professional Search Engine Optimization (SEO) Specialist comes into play to advise you on how to promote your site to get the most out of your promotion efforts. SEO is aimed at achieving the very highest SERP rank possible for your website.

Back links also will play an important role in getting you recognized by the search engines. Back links are incoming links to your website. Your SEO professional will help you structure your site to accomplish getting links pointing back to your web site. The more back links pointing to your site the more significant your site is to the search engines for the purpose of PageRanking. Back links are also known by some other names such as incoming links, inbound links, inlinks, cross links and inward links.

Many times the search engines will use the number of back links pointing to your website as one of the most important factors for establishing the page ranking of your site. Another important factor in establishing your page rank will be the anchor text of the back links. An anchor text is the descriptive labeling of a hyperlink as it appears on your webpage. The search engine robots, spiders and crawlers will examine the anchor text to determine the relevancy of the anchor text to the content of your website.

In Conclusion: There are many different elements that make for a well developed website that we’ve talked about here today. There are numerous other critical areas that must also be addressed to maximize your marketing efforts. If you don’t know about links, back links, page rankings and anchor text then seek the services of a Search Engine Optimization Specialist. You’ve worked hard on your website, now let your site work for you.

The eBiz Solutions Team is standing by to assist you in your marketing challenges. Call today for your free 30 minute “no obligation” consultation.

“Let’s Build Your Business Together”

Larry L Miller SEM/SEO Consulting

Author Bio: Larry L Miller – SEM/SEO Consultant who specializes in promoting clients to “Top Positions on Google” and other leading search engines. Mr. Miller is the promotions director for BLM Traders the leader in Automated Marketing Systems. Private Line: 321-594-4405, Skype: larrylmiller121

Category: Marketing
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