Belle Pearl International Jewellery in Tokyo Japan
In 2007, Belle Pearl succeeded pearl product category the only dealer for Olympic qualification, but on Jan. 23, 2008 to 26, to the 2008 Beijing Olympic Stadium Bird’s Nest for the image of the theme of Belle Pearl, in the 19th Tokyo International Jewellery Show (IJT), the harvest of a large number of orders for international customers.
All along, let the Chinese autonomous brands on the global stage of freshwater pearl pearl business is the ideal contestant. Under the guidance of this ideal, Belle Pearl completed the development of a strategic plan brands.
With the strength to enter the international market.
To a business onto the international stage, not only depends on strong corporate values, brand strength and rely even more perfect. Some years ago, contestants have nuclear pearl pearl production, let their attention in the international market as the focus. Currently, the domestic nuclear pearl farming business are few and generally less than 5% beads rates, while the contestants are nuclear pearl beads pearl rate of 30%.
Rely on this technology, contestants pearl pearl in the world nuclear market share has reached 90%.
Both nuclear pearl color, size, and skin can be light on water beads and South Sea Pearl and comparable. The types of pearls of price, technology content, quality and aesthetics are an advantage. In particular, there is a nuclear Pearl bigger in size and have a class of metallic luster, to make ordinary people feel the taste of such jumps when the light-colored pearls, diamonds, as the fire color.
In fact, a nuclear Pearl Belle Pearl is the door open a stepping stone to the international market. Knock at the door, there is the earlier, but also more dynamic. Over the years, contestants in the fresh water pearl beads international marketing process, continue to accumulate high-quality customer resources. This is their early development in the area of international marketing channels show strength. Shenzhen Jiali International Order Pearl Song Wenbin, general manager, said: “It is in these pre-existing customer base, our nuclear Pearl once available on the original firm to attract customers, they are very like the high tech products. ”
Song Wenbin predict the next 5 years, a nuclear Pearl will change the pattern of the world’s freshwater pearl market. Because of this, the contestants move into the international pearl market, started the dream of national brands only go so firm pace.
As the only company to participate in the international jewelry exhibition in Tokyo, Japan Pearl brand, Belle Pearl’s forward-looking vision to develop the international market is also plain to the industry. It can be said, in a step by step marketing process, from raw material suppliers to change brands are Belle Pearl intentional, this is a brave attempt, but also a planned attempt.
Song Wenbin said that although China’s freshwater pearl production accounts for about 80% of world output, but the companies do not do brand is no way out. From the brand owner’s point of view, to a place in the international market, careful brand development plan is the strategic steps must be completed.
“Japan’s refined and elegant design and precision machinery production level, is the place where the industry is worth studying, we went to Tokyo the exhibition is not only the completion of the brand’s international promotion of the steps is holding shortcomings, the attitude of learning to come.” Song Wenbin said . This is the third time to Japan Pearl Pageant local display.
Participate in major international jewelry exhibition, will be for some time Pageant pearl important step to expand the international market.
At present, the contestants pearl tentacles have extended to Asia, Europe, America and other regions, Basel, Switzerland, Las Vegas, Tokyo and Kobe have left their footprints. They will be all over the world customers and partners to more flexible agent system and the absorption of over-stock cooperative system model. Song Wenbin said: “This has been run through the steps to go. The next few years, contestants will be frequent pearl figure in the international exhibition. As to speed up the pace of expansion in international markets has become a contestant pearl current strategic plan of the letter . “
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