Industry progresses, the market continued to improve competitiveness strengthening, building materials shows the rapidly developing market trends, from the crazy advertising sales, to appear beautiful celebrity endorsement-style marketing, and then to comprehensive development of experiential marketing, etc. are the trend of expression with its attracting consumers, enterprises should be able to collect from the sales.

Wind blowing celebrity endorsements celebrity endorsements, in the home building materials industry can be said that the trend is definitely marketing, companies use celebrities as their brand sanitary endorsement of the phenomenon is more common. Despite the relatively high cost of celebrity endorsements, but the home-building materials enterprises are still keen. The reason is that celebrity endorsements can actually push a wave of consumer a level of no small waves.

November 15 China bathroom giant “in the buildings materials group,” an official with the Diaoyutai State Guesthouse in Beijing, double Olympic World Championships five times, known as China’s diving queen Guo Jingjing, known as a famous athlete endorsement contract to cooperate in the move marks Yu Bathroom brand strategy started.

August 28, 2009, film star Mr. Chen Daoming and Ou Yada Group Kunlun Hotel in Beijing, signed a contract to become the group’s Ou Yada formal home Brand Ambassador. Ou Yada Group, responsible person, signed Chen Tao-ming as the image of the spokesperson, not only value his strong influence in show business, more attention is his mature temperament and outstanding achievements, to fully interpret “Ou Yada home,” meaning : He’s elegant and noble, and Ou Yada high-end image of the chain stores at home match.

In the third exit stairway Fair held in Shanghai during the period, the domestic popular movie stars Tong Dawei attended the “Walun Ya” brand endorsement deals stairs, stairs lead to the entire export trade fair quite a stir, the audience stands around the Wa Lunya was packed, and the scene a warm atmosphere, attracts many visitors to the eye. After the Shanghai Everbright Hotel press conference, dealers and fans thronged the venue.

Enterprise open the bathroom break through constant focus on broad market presence CCTV Sanitary Ware, invited Pu Cunxin as a spokesperson. Sanitary high-profile signing up to Betty Sun Hui, a successful build star brands. Deng Jie speak for nine livestock sanitary ware, Kelly endorsement TOTO, Chen Tao-ming endorsement with natural flooring, Jiang Wenli speak for Europe to send cabinet. By many domestic enterprises have successfully host celebrity endorsements, brand hand star of home building materials continue to be staged scene.

Advertising brand marketing skill of birth prime advertising time in 2010 Tender CCTV a new high of over 10 billion revenue, an increase of 18.47%, ended up pours. CCTV home building materials industry as the tender “dark horse”, a meteoric rise, should not be overlooked. Mu four seasons, solar energy 220 million songs heavily bid, bid 80 million paint three trees, home store actually houses 72 million, Meikailong tens of millions, the European School, Kbbln put nearly 10 million bid.

Advertising is the most basic shape brand marketing, business investment is the largest component. In recent years, home building materials advertising marketing business is getting worse, not shown, public enterprises also have great walking advertisement marketing strategy. In the eyes of consumers, product advertising has become the best way to understand the business.

Terminal Marketing Experiential Marketing to lead the trend of experiential marketing is the terminal stores in recent years, home building materials industry, the more popular marketing and after years of development, experiential marketing has gradually matured. In recent years, exclusive of the share of large enterprises are constantly being divided up.

Some brand building materials businesses, decoration company in order to achieve differences in management, began to focus on brand image packaging, creation of sanitary ware brand alone was the home experience the culture and living Hall Museum, and shopping store, exhibition hall furnished home Simulation Center, the product into one, including related accessories and parts, so that when consumers visit the empathy, to understand the functions of sanitary products and experience to bring comfort to the product so as to promote the purchase of consumer demand, market development to promote the drive to continuously stimulating consumer spending is also helpful.

Author Bio: http://www.frbiz.com/ contain a great deal of information about bathroom towel holder,bathroom mirror shelf,bathroom fan heater, welcome to visit!

Category: Business
Keywords: bathroom towel holder,bathroom mirror shelf,bathroom fan heater,