Looking at the development of domestic industry, sanitary industry development perspective, whether or sanitary bathroom products companies have a good break, in 2009 China’s domestic industry in the pool of life experiences in the crisis to mature, a survival and extinction, development and contraction of the drama in 2009 in full swing.

The face of market correction, the initiative for change, or stay in a rut? A stick or a full expansion of territory? Is to choose marketing innovation, or major price war? Turn of the year the occasion, a in, home media more than 20,000 users of the voting results conduct annual inventory of the Chinese domestic industry, including sanitary ware market in China has combed summarize and forecast: the current cost-effective, saving, smart bathroom has become a focus of concern consumer spending, and that the next bathroom trend towards consumer markets will increasingly increased. Inventory that Kohler, TOTO, high interest is the leader in the field for the water and the beneficial high in the water and the efforts of intelligence in the field as well as achievements, and the investigation concluded that the best-selling products, particularly in the terminal.

Home business from 2009 year-end inventory, and Kohler, TOTO, benefits of higher-end best-selling brand in the root back to basically renovated bathroom in 2010 and consumption trends will mainly show the following characteristics:

1. cost is still the main factor consumers consider online voting results announced by known users, cost is still the focus of consumers, the product purchase price will be an important factor as consumers, this also can be expected, the Bathroom had overwhelming market price war will continue and will intensify.

Hot-spot of the signings, buy and innovation promotion activities is a vivid example of the secret of its success is only one – with a strong history of brand influence the lowest discount prices as low consumer demand will be scattered together together, it will also amazing burst of energy. Kohler Bathroom national road show, a breakthrough in creative marketing in the record breaking sales success, Fuzhou, a two-day signings of high interest over one million, Changchun day signings of high interest over one million, Wuxi benefit over 2 million high-day signings, Dalian High-day benefits signings, etc. than a million is a good show and prove.Home business soared and observe the impact of industry on the 2010 Bathroom.

2. water-saving environmental protection products will be the theme of water-saving environmental protection is a hot topic in the field of the current renovation, which includes two levels of meaning: to save water and safe environment. Steadily rising water has made people look at their way of life, big bathroom as water is naturally the focus of attention, bath water is the fundamental choice in the decoration stage water-saving products in the true sense, to block waste source. China Consumer Association in a random sampling of 24 brands, 65 brands of water-saving toilet in, TOTO and cost benefits of higher top-ranking brand, especially as the rising star of the benefits of high domestic brand products, go along with consumption consumption trends of those in the consumer end market caused a great response, very famous and numerous sales achievement.

3. intelligence is a trend in the development of intelligence has become a new trend in bathroom trends from this year several international and domestic development in the bathroom is not difficult to see, smart bathroom products, particularly the proportion of smart toilets should not be overlooked. With the increased demands on the quality of life, a variety of smart products began to appear in our lives, smart ware is no exception.

From the market TOTO ‘washlet’ series and the benefits of high ‘Rui Jie’ series was highly praised by the average consumer can easily see, smart ware has entered the ordinary working-class family, set of multi-functional, customized, personalized in one intelligent toilets, creating a new quality of life, will be consumers, but also enhanced the value of bathroom products.

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