In recent years, family bathroom brand name of the constant development, and international brands have begun to dare to compete against some big brands to get rid of it is inherent in the “cheap” image. Last year, Hangzhou, China building and sanitary ceramics in association with the sixth member of the General Assembly, held in conjunction with the Foreign Entrepreneurs Forum, the nation’s leader bathroom – Group Chairman Hui-Wen Wang Hui-up once stunned the world as products of China Wei Tao cheap problem to heart, Hui-Wen Wang on the spot “questioning” musician bathroom Ma Kai, president of the Asia-Pacific: “China’s Wei Tao products cheaper it? why the price of Chinese products so cheap?” “mainly because we Chinese do not have this character, You do not give the price I do not sell. ”

Also in that anecdote, opened a Chinese national sanitary bathroom industry voice on a big discussion. China sanitary ware industry has repeatedly called on major corporations to do the brand, create global brand compete with international brands, especially in the bathroom the same strain of the ceramic industry with strong brands continue to rise, this feeling of inferiority on the bathroom even more impatient, ” brand “call for enacting.

The cost of the road can not give up the competition in the market, “cheap” is a very effective competitive weapon, has always believed in a pragmatic view of the Chinese consumer is the “high cost” as a magic weapon to win the competition, at home Kitchen area is no exception. In recent years, Wai-tat, Wrigley, the European School and the rise of a number of outstanding kitchen brands, imported brands have begun to feel the threat. However, the domestic kitchen and brought to the imported brands also can only be a threat, or even just a potential threat, there is no real challenge, because the domestic kitchen and bathroom products, “cheap” has not ultimately target consumer groups is widely recognized.

The so-called “high cost”, is based on the same or similar products based on price performance and quality advantages, it can be built on the same or similar price on the basis of performance and quality advantages. In short, the “high cost” can access from two directions, price, and performance quality. However, “high cost” of understanding, now there are two errors in the local brands, that is too low prices and excessive pursuit of the pursuit of advanced products.

Cost-effective? Kitchen Company can not abandon the road of misunderstandings in international one: over-the pursuit of low prices. Many local kitchen and brand that is cost-effective low-cost, over-the pursuit of price advantage, do not hesitate to sacrifice quality and service quality performance cost. To know when the user purchased the product performance and quality products have a choice, will not easily reduce the purchase cost for the purchase of property is far from the quality of the product. The errors into the low prices of products will face more fierce competition, more and more competitors, profit more and more thin, when business unprofitable to lower prices can only continue to survive, fall into the trap of low prices of products ultimately inevitable demise.

Misunderstanding number two: over-the pursuit of advanced products. In fact, this is an easy narcissistic people “high cost” misunderstanding. On the surface, local enterprises aiming at the international advanced product performance and quality to produce a considerable and relatively inexpensive product, it should be a high cost performance products.

However, more advanced products means that the smaller the target user group, the stronger purchasing power, so that the user of the product even more critical, not only requires the product itself has advanced performance and quality, but also a high-profile brands. The local enterprise products in these two areas are hard to catch up for the time being an international brand, it is difficult to convince users to buy.

Secondly, where “cost” the main emphasis is practical performance, brand value, etc. for the time being are not covered. As the Chinese kitchen industry in the relatively short history, brand and market norms needs to be upgraded so most enterprises still remain in manufacturing sanitary level, do not have the operational strength of the brand.

On the foreign trade market, most European and American buyers value the quality of the product itself or China, with lower spending power in emerging markets and will not have too much demand in the brand level.

Therefore, whether the customer needs from the international market, domestic market consumption capacity, as well as National Kitchen & Bath industry in which the early stage of development, the “high cost” or “affordable” is kitchen and bath products are also the direction of the main production.

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