Now, in some mainstream companies appear to be building, health, household, furnishings combine ceramic arts, opportunities for integration operations are or will come to build a unified “big ceramic industry” is not a dream.

In fact, before we have begun construction of a hazy “big ceramic industry” clues: some enterprises in the headquarters and marketing to consumers around the store display art pottery, fine porcelain daily, including tea sets, cutlery, tea Cup and Jacuzzis, these products also from Jingdezhen. Most importantly, these companies will display art, ceramics for daily use or a terminal hall into the headquarters is not to simply highlight the display of ceramic bathroom space effects, but actually generates sales, create efficiency.

The past two years, in fact, the mainstream of ceramic sanitary ware companies not only wondering, “Great Ceramics”, that some competent professional ceramic supermarkets also involved. For example, December 20, 2008, in Beijing Building Materials Street Shilihe high cost of land, Min Long Ceramics designating a market built on 10,000 square meters of the place, “Min Long Ceramics Museum of Art,” and with the Central Academy of Fine Arts, Tsinghua U.S. Institute, Jingdezhen Ceramic Institute three formed a strategic partnership, is committed to promote Chinese ceramic culture, nurturing household, furnishings artistic ceramics consumption of soil, which shows the construction of “big ceramic” professional ambition store.

China is the hometown of ceramics, porcelain is also a daily production of power. However, the implementation of the last century 90’s after privatization, lowering the threshold to enter the industry, and private enterprises to compete with workshop production and cheap way to make the industry difficult to introduce large-scale industrial production methods and, therefore, difficult to produce large enterprises , especially for the domestic market, large enterprises.

Fujian Dehua porcelain household size of most of a little artistic porcelain manufacturers are export-oriented, but nowadays the overwhelming majority of the domestic household, furnishings and art of porcelain business for small, weak strength of the extension of the traditional sit or shop wholesale homegrown channel mode. Good product and no opportunity to shop through the terminal display to enhance the beautiful scenario simulation and the total sales value. It can be said to China Daily, artistic porcelain for the development of one of the major bottlenecks.

Daily, artistic porcelain for the lag of domestic sales channels, but also breeds the opportunity. Construction, sanitary ceramics in the field of mainstream business and professional supermarkets should also see this. These terminals are usually in the mainstream enterprise hundreds of thousands of stores, and generally is more than 2000 square meters large exhibition hall, which has enough space to be dedicated to daily, artistic porcelain for displaying. Also the mature brand can be used as the basis of sales.

Building and sanitary ceramics mainstream business of this “shared channel, integrated marketing” model once exploration success, which means “big ceramic,” the channel has been opened, meaning extraordinary. Next, companies need to do is integrate the production of upstream resources, acquisition, control, weaker daily, artistic porcelain is the nature of the options business.

Building ceramics enterprises with the general rule is that the first production and sales of certain marketable products, or tiles, or tiles, or antique brick, and then gradually extend the product line, will be polished tiles, tiles, antique tiles, outer wall, and even mosaic, sanitary ceramics, and all done with, and sanitary ceramics enterprises can extend in the opposite direction.

The problem is the extension of these two directions have the support of dealers, distributors and even some companies are forced to solve the channel product flow to maximize the pressure elongated product line (which may not support the current internal strength, resulting in the actual operation stretched). Now on the daily sales channels, artistic porcelain for extension of most of the dealers do not have any sense yet, let alone experience. Therefore, the distributor of the reasons to invest is a decision to do this “big ceramics” industry an important part of the success or failure.

Author Bio: www.frbiz.com contain a great deal of information about bed canopy hardware,holiday dinnerware sets,offroad go karts, welcome to visit!

Category: Business
Keywords: bed canopy hardware,holiday dinnerware sets,offroad go karts,