2010 pipe fittings into the brand of the times, pipe brand market is a mixed blessing. Hi huge market potential at present, the Chinese steel-plastic pipe in previous years the growth rate has reached 15%, the highest in the world top three. This growth rate is satisfactory, and indicates a huge market capacity and the industry flourished.

As China’s economy and infrastructure and rapid development and adjustment of national industrial policy, the Ministry of Construction since 1998 ‘Plastic in’ policy introduced, the national market and gradually accept the new green plastic pipe, therefore, energy environment-friendly pipe tap potential markets are huge, unlimited business opportunities.

And development in recent years, steady-state control, butt welding, aluminum pipe, steel plastic composite tube, high-density polyethylene (HDPE) hollow wall winding pipe and other new products are very environmentally friendly pipe market, total market growth rate of about pipe four times the average growth rate.

Hi huge market potential in 2010 introduced ‘building materials to rural areas’ new policy. Lead pipe materials to rural areas to rural areas, South China City Pipe, Interior Decoration network will use plastic pipe, plastic pipe into the market peak of the market, so the level of plastic pipe materials, and will be very tight.

It is estimated that China’s building materials first network, the domestic market demand for plastic pipe may be to 12 per year% of the rate continues to grow, especially as my country is continually accelerate modernization pace of urban construction, to strengthen water resource treatment, in a drainage Ji Tong, Jian Zhu heating system, water supply, sewage, gas, heating pipe, large diameter underground pipe and so on will be very broad application prospects in 2010, production in China will reach 4.5 million tons of plastic pipes, to reach 6 million tons in 2015, when China will become the world’s largest plastic pipe production countries. Thus, the pipe manufacturing companies need to seize the opportunity to continuously open up new applications, enhance brand upgrade.

Worry building materials market can be described as chaotic market brand categories as competitive. Regardless of high middle and lower grade, level of each market has a few or even dozens of brand competition, and by the different grades of products are also competition, pipe market, mainly in the following product brands: PE pipe (high-density polyethylene water supply, gas pipe) market brands are: Taurus, Master Po, together plastic, Kinder, solid ground, Baidie brands; PP-R pipe market brands are: Alliance Plastics, Taurus, Kinder, Jiang Tong, Jiang special, Icahn, Wei-star dual-Di, on plastic, fixed to other brands.

In addition, the steady-state pipe, butt-welding aluminum-plastic composite pipes, steel plastic composite tube, high-density polyethylene (HDPE) hollow wall winding pipe and other new markets more competitive. As the pipe severe market homogeneity, coupled with knowledge and understanding of consumer product information and market products resulting from the severe asymmetry, the general appearance and price, only from the select few to buy a specific brand name, which makes a lot of corporate and business analysis is easy to mistake the market, so not selling at all, ignore the brand image, brand and consumer led out of touch, consumers can not buy genuine quality products.

Worry pipe brand awareness in general relatively weak, weak sense of brands, marketing, network construction is lagging behind, combined with low technical and financial barriers to entry, making the scale of most enterprises generally do not, marketing the single, high marketing costs, lack of brand strategy, target markets and market segments have little means of investigation and response, surrounded them and buried on the dry, for technology, quality, updating and upgrading to consider less, while increasing competition, many enterprises are in channel conflict, the cost of increased decline in revenue, customer complaints continue, satisfaction, significantly reduce the embarrassing predicament.

How to cut a way to survive in the market? In addition to channel marketing, it also must make great efforts to build is a full range of business, channels and consumers together a strong brand recognition, which holds a solid market position of the future.

Worry consumer spending environment is unknown to the building materials industry, market and consumer trends pipe industry market environment and consumer groups is unknown. Way high-level steel-plastic market development is inseparable from the brand productivity. ‘In the future, we must increase efforts to build enterprise products, brand strength’

1. To do business not just business, pure businessman and entrepreneur with a certain distinction. To resolve the difficulties facing the plastic pipe industry to regulate the industry along a path of sustained, rapid and orderly development, on the one hand to strengthen the norms and rectify market order, on the other hand requires the industry took to the enterprises themselves as soon as possible to technological innovation, substantial improvement of the quality of the way first.

2. Must build positive brand building to market competition and its own protection system.

3. Learn how to brand, how to create a brand strategy to meet market demand.

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