Apps (or applications) are the buzz word of the millennium. By now most people know what they are and how to use them to their advantage because apps are in the general social consciousness. A small business can not only succeed but thrive using this new form of marketing, remember some apps raise profits while others generate revenue. Developing and building your own business app may be what your business needs to survive in this new technologically rich environment. These days, companies of all sizes have apps, so much so that they have surpassed the smartphone for business productivity. Apps capitalize on accessibility and affordability for a consumer or business; they can advertise and expose a business to a new audience, reaching more people than any other means of communication socially or professionally. Apps not only draw attention to your business or product, they improve customer relations and experience. Customers can access their accounts, get information on products and services and handle any problem or question they may have, all at the touch of the screen. This cuts down on customer service incalls and makes the user feel as though they are working with a ‘large’ company who has their interests in mind. With apps, a small company can have the same technology as a large one.

Small businesses are notoriously on tight budgets, which may lead some to consider developing their own apps. It’s no easy chore but with some patience and a good understanding of what you wish to achieve with an app, it is possible to do it yourself. Alternately, to develop an app, you may need to hire a developer. Building a simple app is affordable for most companies these days. Typical apps with many features can be developed by an app company for approximately $5-8,000. But if your company is small and the need for many features is not warranted, then a developer can get you up and running for about $2000. There are many sites which have comparison quotes from developers for a small business to decide which would work best for them.

For app development, you will need to use a platform specific to your use. Apple may have trademarked for the term “App Store”, and introduced the app to the general public with the iPhone, but apps have exploded onto the social consciousness and transformed software development, so much so that many other companies now are developing apps too. All application developers should ensure that their developers are well versed in the SDK code for creatively outstanding applications which will generate revenue at the moment of its launch.

Here are some app development options for you to check out:

-Apple Industries has the app industry thriving, there is a developer program for iPhones specifically. iPhone Developer Program- which is $99.00 for the standard edition and $299. for the enterprise version to develop an app through the iPhone. Entrepreneurs should study up on codes in order to build, test and use the developer to create an app program.

-Sweb Apps works automatically with the business owner to build an app for about $200.

-Research in Motion (Blackberry), Palm and Google each have software development kits for small businesses to develop their own apps through Android.

-Samsung created its own smartphone OS so it can offer its own proprietary app store.

-Intel which is aimed at the netbook user uses Atom processors.

Developing an app for your business is essential to thrive in this technological age. Applications do more than draw attention to you or your product; they improve your customer’s experience. A happy customer is one who will not only return, but will offer exposure by spreading the ‘word’ about your business an all it has to offer. Applications have carved a new niche in the social media world. It is undoubtedly the best way to market any business as well as expose your product or idea to the world without pressure of sales staff. Whether you are a large or small business, developing an application will bring any business the exposure they need to survive and thrive today.

Author Bio: Visit http://www.tomharriscellular.ca for cellular phones, digital tv and high speed internet.

Category: Computers and Technology
Keywords: smartphones,iphone,blackberry,mobile internet plans