Video Blogging is Next Generation Marketing

Everyone has got a blog these days. My granny, your dog and great Aunt Nelly. Some people even have two or three . Increasingly bloggers are moving to video based blogs (vLogs) and leaving the text based blogs behind

Best of all Video marketing do not have to be a professional, to deliver passing valuable and persuasion video in a short time, all you need is a camcorder and a PC or Laptop and Internet Connection and you are on your way.

As a videomakers, you have a tremendous advantage. As the scripted word spirals round the bloghole, The access to HD camcorders recording devices means that this is a medium that could be used effectively in an educational setting or for marketing or as many do diary of every day life

Video on the Internet does two things – it puts people on equal footing versus the top-down communication of broadcast media and it allows for direct talkback from the audience. Pick a subject rather than just free associating, Write a script that says what you want to say in a pace, pointed fashion, and choose a backdrop that suits your subject. Start with a punchy script-every line should make a point, or at the very least set the tone for the point to come a line later, Trim your script to remove redundancies it’s better to write a two minute script that people watch than a ten minute one that gets turned oft two minutes in, When you print your script, use a large, double-line spaced layout with the right margin set about two thirds of the way across the page.

This will look strange, but there’s a funny psychological trick to it-on average, when your eyes make it two thirds of the way along a full line you’ll subconsciously start reading the line below it as well. This is almost unobtrusive when you’re reading a book, but incredibly distracting when you’re trying to read lines of dialogue aloud. Reading your lines , to relax your eyes ,have your script just above or below the lens of camcorder as if viewing a magic-eye puzzle. This will allow you to look directly into the lens while still being able to read your lines . This is vitally important as it stops you from ever looking away from the lens It doesn’t matter who you are or what you’re talking about if you break eye-contact with the camera, you will look shifty Not only do you need to avoid looking shifty, you also need to avoid being dull.

That’s not meant to sound rude, but the effect of a microphone, digital processing and a computer speaker system will all meld to rob your voice of its normal inflections, Speaking normally into the camera will result in a painfully flat, dull delivery lively you think you need to be, Pick key words in your script and fling them out whilst rolling yours, not quite looking to be a scenery chewing do need to over-egg the pud a simple trick is to put a big smile on to talk – it not only looks engaging, but face into a shape that makes re expressive too.

Sites such as iStock, and Image Source offer royalty free footage of any number of subjects at amazingly affordable prices, while promotional image libraries such as those found at GamesPress or lmage.net often provide promotional footage relevant to their industries for free as long as you register and agree to their terms of use, Having green screened your edited vlogs over your chosen backdrop all that a remains is to get it online. Thanks to the incredible development and back- longer any need for amateur videomakers to go to the time and expense of setting up their own streaming account with a specialist site, Instead, take time and use all tools which are avaiable to you on Youtube , Once the footage is uploaded, click the ‘Embed’ button on the bottom right of the YouTube video window, and copy the embed code. This string of basic HTML makes it even easier to add videos to your blog than it is to add photos Instead of faffing around with upload boxes, you only need to create a new blog post on BlogSpot or WordPress, then paste the entire string into it, YouTube and the blogging software will do all the work for you, and what was formerly a text based format will now contain your video blog in all its glory, You can even alter the display size and bordering of your video by clicking YouTube’s grey cog icon.

To have your own video blog all you need is HD camcorder and a computer with video editing software installed onto it . The Flip camcorders is the #1 used digital camera used by Social Media Gurus. able of shooting decent quality footage. including recording in H.264, that is normal to all The Flip camcorders.

If you are looking for audience to your website you will want consistent videos delivered frequently. The Flip camcorders are a one stop video shop. .

The Flip comes with the FlipShare software, which gets a new name and some great features. It allows you to organize, edit and upload videos to YouTube, MySpace, or AOL Video, and share them via e-mail. You can also use it to add music and title and credit sequences to your videos. Pure Digital (the company behind the Flip) says the new software features an easier-to-use drag-and-drop interface and is compatible with both Mac and PC It’s compact and plugs right into a USB port in your computer to instantly upload and edit videos.

Author Bio: Video is a complex, highly multidisciplinary art, and extracting the best out of it is not as simple and clear-cut as writing a news story or a blog post. And you will not go wrong with Flip camcorders

Category: Marketing
Keywords: Video Blogging ,vLogs,h.264,flip camcorders,Video marketing

Leave a Reply