One advertising method that many businesses take advantage of is exhibitions. Exhibitions are great because there is a steady flow of customers passing right by you and the opportunities for increased custom are unlimited.

Many companies though have made the mistake of not creating a high quality trade show booth, therefore creating a bad impression of their business whilst at the same time, wasting money.

The best trade show booth is eye-catching and makes a good impression upon first sight. If your trade show booth does it’s job properly, the customer will express further interest in your company and your product. If the trade show booth does not do it’s job, potential customers will walk over to your competitors.

Putting together a high impact trade show booth is quite easy. The first aspect to look at, is your display panels. The display panels will cover the sides and back of your booth and will be the first item a potential customer will see. Make sure your display panels sum up you and your product, don’t forget that customers will be looking at them from a distance so small, unreadable writing should not be used.

The display panels will encourage the customer to walk over to your booth, so how do you keep the customer interested once they have arrived? The answer is with props. This is your opportunity to go further into detail about your company and product.

Consider a table top display that allows you to showcase working demonstrations of your product. A panel could show a two-minute video encouraging the customer to ask further questions or complete a sign up form.

If you have a lot of products then a stand with brochures to take away is a good option. After your display panels, props are the second most important aspect of a trade show booth so be sure to display these props in the right way.

The last aspect of a trade show booth to take care of is the furniture. Does the flooring of the trade show hall complement your booth? If not, then lay down some high quality flooring that will match your display panels. Are the lights of the trade show hall enough for your panels to be seen from far away. If not, spotlights fixed to the top of the panels will solve this problem. Chairs and tables for you and your customers is a must, as well as a drink machine to keep your customers refreshed.

If you have never put together a trade show booth before, then it would be helpful for you to seek the help of a professional trade show booth company. These companies can take care of your every need from the display panels through to the pens that you will use. They are experienced in creating high impact trade show booths that will make sure you have a successful trade show exhibition and walk away with profit in your pocket.

Author Bio: Jesse F. Reagan is a writer for Pop And Exhibits which offers Trade Show Booth and Trade Show Displays as well as a wide variety of other items.

Category: Marketing
Keywords: trade show,trade show booth,trade show displays,