Web Design and Color Psychology

In advertising and entertainment, colors are often used, but many people do not understand it, and this is why it is good to know about it in learning how to make a website. It is best to learn this because it is a way to get the attention of customers in buying a product.

Colors are usually divided into two groups: cool and warm.

The colors blue, green including purple are considered cool colors. Positive attributions of these colors include calm, nature, confidence, clarity and relaxation. Negative attributions are stagnation, depression and sadness.

Red, orange and yellow are accepted as warm colors. Ideas of excitement, happiness, energy, and overall fun are attributed to these colors. These colors negative face can be excessive force, anger, frustration and irritation.

It was mentioned that colors have effects on the mood of a person that molds his thoughts and decisions. As such, if you want to learn how to make a website that will catch the attention of potential clients and get them to actually try the products, or eventually become loyal clients, then you best learn about the effects certain colors has on people.

Backgrounds

The background of a site is one important factor whether potential customers choose to stay and look around or immediately close or check another website.

If you want to get customers who place importance in cleanliness and order, choose colors that represent such ideas like blue, green and white. Using too much, however, can give a feeling like the website is robotic or impersonal.

If you want to give a feeling of power and strength, colors such as red, orange and black. However, using too much red and yellow can hurt the eyes and might promote irritation in a person. On the other hand, too much black can either show formality or a gothic appearance.

Text

The characteristic color used in text is black. But using black text on a white background can seem too formal or even robotic. If you use white font on black background, it gives a gothic atmosphere.

Blue on a white background can seem more peaceful and calm, as well as white on blue background, not to mention a combination of green and white.

The red and white combination will attract attention, but too much of it may give an angry feel. Red and black, if mixed, will provide a sensual feeling, but it may also seem informal.

Announcements

Red, orange and yellow usually get the attention of people. If you use too much, it gives the feeling of danger to people, and not a sale. This is due to the fact that the colors seem to represent potential danger, so people almost immediately check them.

Children

Interestingly, kids are often attracted to bright colors like red, yellow and orange. It may be due to the colors giving the sense of fun, movement and energy. The older age groups, on the other hand, have too much excitement already at work and school that they would often appreciate more calm colors.

As you can see, colors can be used in a wide variety of ways in website design. You will get more visitors and customers if you use color combinations properly. If you do not take advantage of this concept, you might lose potential customers. Proceed in your study of how to make a website and benefit from the concept of color psychology.

Author Bio: Mark Kostner has been building websites since 2004 and runs http://www.buildingwebsitesmadesimple.com, an online web design course teaching everday people how to build a website

Category: Arts and Crafts
Keywords: How to make a website, Build your website

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