Because blogs have become one of the internet’s most popular crazes, it seems that everywhere you turn, there’s a blog popping up. Many of them are quite similar and offer much of the same content as their counterparts. Hence, many of them are short lived. When you set forth to become a serious blogger, you must make up in your mind that you are going to put forth the necessary effort and time that goes into it.

First and foremost, do your research. What are the hot topics out there in the beauty world? Be it fashion, skin, or hair, know your product. The initial step in this process would be to read, read, read! Reading successful blogs that are popular would be a great beginning. Read online articles as well as beauty magazines that can offer you tips and topics to get you going. But this has to be a continual process. Just as in the corporate world, where competition is the driving force, the same is true in the online world. You must go after what you want and go for it aggressively.

Fill your blog will lots of useful content and not just space fillers. Keep in mind that your readers are there for a purpose, and that is to become knowledgeable about a topic or product. Don’t waste your reader’s time with space fillers. You must appear knowledgeable, and keep it interesting as well. Product reviews and personal experiences keep your readers interested. People love to read real life views from real people. You will gain loyal readers if you are honest and sincere in your reviews and experiences.

Make your blog your own. Although you must be inquiring and research similar blogs, you need not replicate another blog’s style or content. Make your blog standout somehow. Many bloggers lure in visitors with a different and pretty background, however, it doesn’t excuse the fact that you have the same content and offer nothing unique to the readers. Keep your readers coming back for more by keeping it fresh and exciting. Give your blog the twist that no other blog has, whether it’s your writing style or offering reviews on products that no one else dares to…Be daring!

Offer incentives, prizes or promotions to your readers. There are usually promotional giveaways that advertisers will be willing to sponsor in exchange for a space on your blog site. But you must be willing to aggressively go after these advertisers. And your site must be have a descent traffic flow, (readers and page views) in order for advertisers to consider you. Once you get to that point, your readers will look forward to weekly or monthly giveaways, and become loyal readers!

Reach out to many audiences. Catering to specific readers, as I’ve noticed take place in numerous blog sites, limits your traffic. Try to avoid over usage of words or phrases that are directed to a specific audience, this will only discourage a broader selection of readers. You may cater specific articles to a certain group, but be sure to follow up with another article that would be more general. Now this will not apply to a blogger with a specified blog such as a teen or elderly blog. The more general audience that you reach out to, the more readers you will acquire.

Once you’ve gotten these steps and tips down, you can begin to look forward to a successful blogging experience. Realize that blogging and running a blog are two different things. Blogging may at one’s leisure, however running a thriving blog entails lots of effort and a competitive attitude! Happy blogging!

Author Bio: Donna Rice is the owner of the bhp online black hair magazine for African American hair, skin, and makeup.

Category: Writing
Keywords: beauty, blogs, magazines, hair care, skin care, how to