This year is the global financial crisis people generally expect a better economic future for one year, in the first half soon passed, and leather footwear industry, the three exhibitions (Asia Pacific Leather Fair in Hong Kong Spring Fair, the Guangzhou Export Commodities Fair third special museum exhibition of shoes and bags, leather shoes, Guangzhou Fair) has debut. Three exhibitions from the show point of view, despite the display size and popularity than the same period in 2009 and 2008, there are some better, but improvement is not significant; reflection from the participating enterprises, the effect is not satisfactory, a number of industries even bother to field the show. For many people in the industry, the trade fair has become insignificant.

Before the financial crisis, which is almost three show the vane of the leather industry, each will attract many of the industry biggest names to come to help out, some well-known companies within the industry, Ye Hui generous expo not to mention the visit. But now, the industry well-known enterprises within the frequency appearing at the show less and less and some industry-leading companies to pop some exposure in the fair are increasingly rare. Asia Pacific Leather Fair in Hong Kong Spring Fair, the several giant International Paper of the collective absence of scale in the global leather industry in China’s leather industry boss position, the absence of almost a collective exhibition in Hong Kong. Exhibition in Guangzhou, the skin of several international giants, only Clariant an exhibition, giants domestic leather, only a small few at the exhibition. Exhibition will be the last person on site during business chiefs rarely appeared. Canton Fair, held the door for the home, as a national leader in the shoe industry in Guangdong, may never put it as one thing and visit small businesses, enterprises participating less. In order to keep up appearances, the organizers have tried every means to gather popularity, especially strongly to win over countries all over the world related trade associations, associations, or relevant local government, and to give some preferential policies to attract enterprises to exhibitors as far as possible , the visit. It is understood that some local chambers of commerce, associations and government reached an agreement on the exhibition organizers in the exhibition fee concessions, government subsidies and then to some other enterprise is only a small fee to participants, the equivalent of giving them a free publicity stage, so only managed to attract a number of companies to exhibitors. Some places are chambers of commerce, associations come forward, collective action, forcing the organizers give as many concessions and compromise. It is understood that, in the case of development of poor conditions, many of Canton Fair booth this year, only costs about 20,000 yuan, which is easily more than 100,000 yuan in the past the cost of participation is simply worlds apart. Just a few years time, the development of the domestic leather shoes show why the cause of this situation changes then?

Although the leather footwear exhibition market has plummeted by the financial crisis, but we obviously can not simply attribute the problem to the financial crisis. Through an analysis, we found that three factors affect the leather footwear industry is a vital factor in development of the situation.

First, the industry has become quite mature. Can say, leather shoes is a fully international of the Xing Ye, the whole industry chain has been hard to get Guonei and strict international regional distinction, Zhi Shi Shang in the product style only slightly Bu Tong. At the same time, the industry is a relatively small industry, change is not great, once developed to a mature, very difficult to have a big pop and seasonal style changes. Maturity in the industry, the number of people in the industry always takes clothing industry and leather industry, the conclusion that the leather industry and the apparel you win a fight. In fact, we analyze things should proceed from the global clothing industry, significantly larger than the leather industry, but also much broader. Whether shoes, or bags, often regarded as the dress of the supporting cast, in fact, this is the case, people focus on the shoes and bags marked as clothing. Apparel clear throughout the year in different regions, different countries, different nationalities, on the clothing has a different pursuit, tone, style and other changes and popular package is much faster than shoes. Although the leather industry tend to think that shoes and bags each year, new changes every season, but compared with the clothing is simply not worth mentioning. National, regional and seasonal differences are not great. Men’s shoes in particular, many men wearing the same pair of shoes all year round, or the same shoes, so from that point, the garment industry is a mature industry is always difficult. As long as people pursue fashion and pop natures change, then the clothes will always be a new industry, the world’s leading fashion cities, each able to hold the grand success of Fashion Week, and enduring, that is the reason. Obviously, to anywhere in the world for several years running shoes grand success package week, it was unimaginable.

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Category: Business
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