From December 2009 onwards, the euro exchange rate began to steadily, and in the euro exchange rate against the yuan down from about 1:10 to about 1:8.5 recently, setting a new low in recent years. At the same time, the number of summer travel to Europe increased dramatically, an increase of four percent. According to industry sources, in order to cater to tourists shopping in particular the need to purchase an international first-line brands, is introducing tourism products in Europe, are a timely extension of stay in some cities.

European tour price down a year into yesterday, the euro exchange rate of RMB 1:8.5287, although compared to June of 1:8.1301 has rebounded, but still remain low, and have continued to decline trend. Affected, Guangdong travel tour to Europe also followed the “sneeze”, and as compared to last year around a percent rate of decline. CITS, said South Lake area, Russia, the European tour routes for the League of Nations to benefit from lower depreciation of the euro, such as “European Classic Ten 14-day” in August starting offer 13,999 yuan, about 15,499 yuan a year earlier offer, down 9% ; “Castle Garden, the seven countries in Europe for 10 days,” the summer minimum offer 10,999 yuan, up by 8% last year, some cheap.

Guang Zhilv side said the economic downturn in Europe the past two years, reduced business activities, even if the exhibition season into June to October, air tickets, hotels are not as sharp rise in previous years, the airline had to restore the result of volcanic events effects have played the “price cut card” for the tour ticket discounts lower year on year to improve attendance, making the overall price of the European tour circuit down. South Lake Country outbound holiday travel Xi Bu Huang Yugang, vice president pointed out that, due to land access costs denominated in foreign currency, but by the continuing fall in the euro exchange rate, this part of the settlement of foreign currency converted into yuan to access cost on the cheap after the many, culminating in tour also will cut.

Summer European Tour fare increase in the number dropped four percent, but the stimulation is only one factor, exchange rate fluctuations for the European shopping, the more easily bring the urge to travel. Since the depreciation of the euro, some European goods, especially luxury items are price cuts, at least cheaper than domestic one percent or more, which stimulate the shopping tour of Europe play an important role. Chen Xiaojian, an advertising company personnel manager Taobao always like to go abroad, recently signed up for a European mission to prepare shopping doubled, “has been out a good list, and before the eyes on a 550 euros a bag, according to early exchange rates, equivalent to about 5400 yuan RMB, and now cheaper to buy nearly thousand words. ”

“Exchange rate fell to 1:8.5, which means that any consumer in the euro zone are at least eight half price, study, travel, shopping, all aspects of benefit.” Guang Zhilv side said that the exchange rate down to become a free ad , registration number of tourists led to visible growth, “So far, the summer tour of Europe during the enrollment had reached 4,300, up 40%, and the number of applications is continually growing and even if the summer has not yet started, the current only eight months on a small number of late may join the line. “The trip from South Lake country’s statistics also show that the current application of the agency in July the number of the European Tour has basically full, small number of places remaining.

This reporter learned that people lavish shopping, and now visitors to the European shopping, generally carry CUP or international credit card brand products at one go to buy a few million tourists every group has a basic. Reporter figured the international line of a paragraph popular brand GUCCI handbags, for example, the price is 990 euros, if the exchange rate in January this year, according to calculations, this package offered 10,000 yuan, while the current euro exchange rate of 8.5 , about as long as 8,500 yuan, can save 1,500 yuan.

Lines have to extend the key cities in Europe stay present, Guangdong outbound market remained strong potential for major travel agencies have won the battle moves off. As the apparent intention of many tourists shopping, travel agencies in some major cities will be a longer stay, and increased depth to the theme of the European leisure travel routes. “In fact the European Tour circuit very much the same destination are normal countries, travel agencies taboo” Shopping Tour “in reference to a shopping intentions often prompts visitors to choose a more casual line.”

According to industry sources, Guangdong tourism market of France and Switzerland recently introduced 10-day depth of travel, the Franco-Swiss Italian casual fashion for 10 days, Italy and Greece for 10 days and other lines, are an appropriate extension in Paris, Rome, Milan, Lucerne and many other European cities time to stay, “These cities have shopping features, especially in Paris, Milan and other fashion capital, for the shopping needs of tourists, there must not be less often will have sufficient time to allow tourists to purchase brand-name and specialties.”

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