Chain hopes to do a little business to address the needs and career development of people, borrowing other people’s power to make their initial success was undoubtedly the best way.

In recent years, more and more chain stores to join the concern of the entrepreneur, home textile brands to join, join clothing, catering to join, such as dry cleaners to join to join a variety of forms. According to a survey, 80% of Japan’s independent retail shop were to close down the first year, can sustain to five years, only 8%; and retail stores the end of the first year only 20% of the operators , 77% of the chains can survive to five years. By contrast, we can see, now a popular industry “must be better than their own businesses join cost-effective,” a point. However, these data do not show 100% able to join after a certain success, key to success is to join the business to their own career planning.

Carefully chosen present, many chain stores have become an important business tool for rapid development. Franchisee chain in the face of many brands, how to identify strengths and weaknesses is very important.

So how do you choose the high quality brands to join it:

1. first of all find the same industry where brand differentiation in the market are not competitive.

2. it is “Service is king” era, companies have no unique in the service areas.

3. attention to examine whether the staff professional and honest, this will affect the future climate of cooperation.

4. do not be cheap, as far as possible in the higher cost of similar products, select the products to do to join. Because the franchisee has a brand accumulation and amplification process.

In addition to these considerations, from a large terms, choose a good brand, good chain is the first step in successful business chain. Manufacturers should also promised franchisees a variety of conditions to in-depth understanding and study. The following are some of my contact with many successful franchisees, the sum of inspection experience.

1. business license and business scope of recognition. Whether the company formal, legal, whether there is a sound financial structure.

2. the company whether the product has market potential, the company’s product development, innovation is strong enough.

3. the company owner’s credit.

4. the company is a professional and complete organization, with the quality of how you come in contact employees.

5 employees, and there are constant changes to the franchisee. If it is, it is possible that the company’s business purposes without a stable and sustainable performance.

6. joined the company have a complete contract, the contract is terminated on the return and the terms of a reasonable explanation.

7. take a look at the existing franchisee’s operation. The interaction between headquarters and the stores are good, if managed effectively.

8. the company’s national promotion scheme with the reliability and operability, the company’s future plans on how.

9. the company carefully selected the appropriate action to join in the brand, does not mean that franchisees can reap the profits, and franchisees need to take the initiative to operate a franchise, when in actual operation, and general business shop the purpose.

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