Shopping on the web has become an important part in everyone’s lives. The online marketplace is sighted as a convenient option by business owners as it gives them a platform to spread their customer base worldwide and generate enhanced sales.

To become successful with an online business, you should grant clients rewarding experiences by overcoming the shortfalls that plague online users. Listed below are 5 common downsides of online shopping and ways you can avoid them.

1. While shopping online customers are at an increased chance of making wrong purchases as they do not see the products in person. Providing an incorrect item number or color code at the time of ordering causes unwanted nuisance to shoppers and vendors alike. Hence as an ecommerce business owner keep your website design uncomplicated and also allow easy intrasite navigation. Additionally use easy color codes to mark products offered at your web store.

2. Next make sure to keep your website checkout process simple, speedy and secure. An elaborate and time-consuming checkout process causes frustration among prospective customers and also prevents them to strike a deal with you. To avoid this you should always use good ecommerce software solution for your online enterprise that instructs customers through the buying process.

3. If the shopping cart software for your website limits the payment options for customers then it can adversely influence your sales. Online users always desire flexible and multiple payment options. Hence you should analyze the buying trends for your market and then choose befitting cart software for your website.

4. Another difficulty that online business owners encounter is a generic or incomplete purchase confirmation process. If the confirmation email send to customers in not explicit and lacks crucial information, clients can cancel the transactions and also refrain to do business with you in near future. This can jeopardize your business. Therefore make sure to employ consistent ecommerce solution that gives customers a detailed information regarding purchase.

5. Finally non-functional or broken links in your site can cause irritation among potential customers. This can also make clients feel lost and dejected when faced with these situations. Hence ensure that all links are functional in your website by regularly updating them to give customers a delightful shopping experience.

Being Labeled As a Spammer? 5 Things You Should Do To Avoid That

Are you planning an email marketing campaign for your product? Make sure you are not tagged as a spammer. It’s sad yet true that emails sent on a large scale are tagged as ‘spam mails’, even when the contents in the mail have interesting information and incredibly wonderful offers. Further, if you are an email marketer, being labeled as spammer can indeed make you lose several customers. Hence, it is very necessary to ensure that your mails are avoided being labeled as ‘spam’. Here are some 5 tips to help you do just that:

1) Test with Email Filters: Use email filters to test your newsletter. This will help you to ensure whether there exists any ‘spam’ elements in your mail. The email filters track mails either through distribution methods or through certain keywords. If you have a good ecommerce solution in place, the autoresponder provided by it will do just that. That is why emails, when sent through such competent ecommerce software solutions are hardly labeled as spam.

2) Direct Mail: Send mail to people subscribing for your mails. However, if this is a promotional mail, do not paste the entire content on the mail body. At the end of the mail provide a link to the rest of the mail. This will allow only interested people to read the entire mail.

3) Font: Never use different fonts, colored text and colored background in your news letter. Instead, you can have a normal heading and subheading, with the following text elaborating the given headlines. To gain enough attention, use short and crispy headlines with minimal promotional content in it.

4) Mass mail: Sending mass mail is a big no-no. Avoid sending mass mails as this will surely tag you as a spammer. The software utilized in mass mails send random mails and not targeted ones.

5) Words: Avoid using a few common words in your email. These words are generally the ones included in spam filters and people regard mails with these words as spam. Some of the most common words include ‘click here now’, ‘free’, ‘gifts’, ‘special and exclusive offers’ etc. Replace them with words like ‘no cost, ‘bonus’, ‘promotions’, etc, since these are not used that much.

Author Bio: For more info on this and other ecommerce cart software topics please visit: http://www.1AutomationWiz.com

Category: Marketing
Keywords: ecommerce software,ecommerce software solution,software needs,ecommerce solution,autoresponders