If you have good ecommerce software, it will come with an autoresponder which you can use for sending newsletter. To make sure the users who have signed up for it, get an engaging and interesting email newsletter. Attracting customers through email is tough, and making them come back again and again is harder. Discover some very interesting and effective tips to make your newsletter engaging.

1) Visuals: Simple text makes the email monotonous and boring. Thus, in order to break the monotony of the email and turn it engaging put in visuals to break the text. Visuals are a lovely break in the entire text mail. Often people also include slogans beside the visuals to make it more attractive.

2) Keep Editorial and Visuals Consistent: The words and phrases in your email must be consistent. As you write the body of the newsletter, maintain the flow of the content and use the main keywords again and again. Paste the visuals suitable with the text. Wrong use of visual will irritate the reader and drive him away. Readers must connect with the visuals as they read the mail. In short the visuals set alongside must support the content. When you are setting your autoresponder to send these newsletters, decide whether you want to send them on a weekly, monthly or daily basis. Then make sure you send them regularly to establish your professionalism.

3) Offer Value: Include the benefits your customers will enjoy with the products. People generally love to know the value a certain product provides them. A small testimonial of satisfied customers will also help to attract eyeballs.

4) Crisp Headlines/Shorter Paragraphs: A newsletter must be informative, short and crisp. People easily get bored and dump mails when they offer similar information over and over again with lengthy and boring sentences. Research on the demands of the customers and market your products accordingly in the newsletter. Write only what your readers would love to know. Thus make your headlines shorter crisp, and paragraphs short and interesting

5) Poll: Mention a poll or a contest at the end of the email. This must be a free poll or contest and mention that visitors coming to your website to vote need not subscribe to the email.

6 Effective Uses Of Autoresponders

Promotion of your website is very vital for the success of your online business. Once the foundation platform is created, you can find various opportunities of outsourcing tasks so that your business can be more hands off. So, increase profits, save time and money by using autoresponders to attract customers. Your ecommerce software solution will have autoresponder which can be customized to do the following:

1. If you have websites, which deals with e-books, you definitely need to send your customers periodic course materials. You can also use them for sending messages related to online course modules. This in turn will inform your prospective subscribers about the program package at the scheduled times.

2. You can use your autoresponder program as a technical support for your email address. It updates your customers that you have received their message. Giving them a sense of satisfaction, it promises them that you will get in touch with them soon.

3. You can send an immediate acknowledgement mail to your subscriber through this program. Once your lead has become a customer you should focus more on the product queries that she or he has. Now forget about reply mails, as it will be taken care by the autoresponder program.

4. Share various offer related information to your subscribes with the help of autoresponders. For example, you can share updates on various price listings or help them with other such information through your FAQ webpage. This in turn will keep your customers well informed about your products and services.

5. By giving your clients the power of creative evaluation you will always gain future business. Discuss at length about e-books, cover books, movies, music etc. Also encourage customers to discuss on your affiliate marketing programs by hyper linking that web page with your automated responder.

6. Distribute reports on your services free of cost through automated responders. It gives your clients a clear idea of your supply capacity. On the other hand it reminds them about the quality of services and products offered by you. So, go ahead and develop a mailing list and inform subscribers for giving them useful content in form of blog or newsletter.

Author Bio: For more info on this and other newsletter, ecommerce solution & autoresponder topics please visit: http://www.1AutomationWiz.com

Category: Marketing
Keywords: ecommerce software,ecommerce software solution,software needs,ecommerce solution,autoresponders