The recent hype in the business world has been all about social networking. Social networking is the latest trend and it involves businesses marketing themselves through mediums like Facebook, Twitter, MySpace and Digg. Companies can use these sites to make potential customers aware of specials and promotions. Researchers have found that this is an extremely effective marketing strategy because your business name and details are constantly in front of potential customers.

It is evident that Facebook and MySpace are widely used for social networking. Twitter, one of the newest social networks, is one that causes the most trouble for businesses. Companies are continuously attempting to market their services and products through Twitter, but end up not using it properly. This inefficient use of Twitter causes companies to lose out on the potential customers they could have converted. Let’s look at some ways to effectively use Twitter as a social networking tool:

1. Let me start out by saying, there is more than one way to use twitter effectively. These suggestions are some of the most basic ways to use Twitter.

2. All forms of communication that your business uses must include your Twitter account, including mailers, emails, website and blog. This will ensure that customers will follow you on Twitter because they will have your account name handy. To do this, just add your Twitter account (username) to all forms of communication. Don’t just type your account name, but actually make it a working link to the “Follow Me” page.

3. Links, links and more links. Links show that you are credible. Aimlessly blabbing over your twitter account will push potential customers away. Always provide a link on your twitter to confirm what you are talking about. If you are advertising a special place a link that directs the customer to that special on your website. People love information and the more credible information you give them the more likely it is that they will become customers.

4. Cross link your blog, newsletter and website on your Twitter account. This means put the link to all your other forms of marketing on your twitter. Your followers are very likely to come to your site if the link is right in front of them. Consistently tweeting these types of things will show you customers that you are credible and stable. No one likes to support a company that might not be here tomorrow.

5. Get your visitors Twitter account name before they are even following you. You can ask them for this information when they are subscribing to your website or blog. If you are following them they are very likely to follow you. You can learn valuable information by following your customers. The more information you know about your customers the better you can tailor your marketing campaign to target their needs.

6. Let your followers market your company for you. Give them incentives to repost your tweets. This is the essence of social networking: “I tell ten friends and they tell 100 friends…” The more you get the word out, the more effective your internet marketing efforts will be.

These are just some tips to lead you in the right direction when it comes to marketing through Twitter.

Author Bio: Sara Ryan regularly writes for AML Stone Source, the leading hot stone massage supplies provider. They carry such products as hot stones and hot stones massage kit , as well as many other many other accessories for hot stone therapy.

Category: Business
Keywords: hot stones, hot stone massage kit