Through the 2009 “on the basis of the development of” hand-held television industry in 2010, opened it before the crowd showed its commitment to development. “Eye color in China” campaign started, and PC industrial cooperation with China Mobile TD + CMMB mobile TV official business, and “Financial color eyes” and “eye-color navigation,” the official launch of the two data services, 100 city and shops Tour and constantly updated record of the world’s largest mobile radio network … …

However, while lively, hand-held television industry, the market can break through the critical point to achieve a comprehensive outbreak? World Cup on the eve of hand-held television content, the market coverage, etc. What are the new initiatives? The industry should be the core issue of most concern. May 13, the wide dissemination of the Group will be held in Shenzhen, the second eye color CMMB terminal Industry Forum, the industry or may be able to find the answer, look for business opportunities.

Suspense 1: CMMB breaking coverage of 300 cities, the pace slowed down or speed up? ?

CMMB handheld TV from the previous user surveys of view, many consumers said that more than ten dollars a month is not acceptable, but make sure the time will see programs to watch, instead of carrying equipment around to find the signal.

As of now, handheld television signals has been covering the country’s 307 cities, the network optimization, in-depth coverage, the Internet is widely know, the wide spread held at the end of the addition of small power equipment tender. Clearly, the wide transmission of the signal quality has long realized the importance of coverage.

On the network coverage of the recent progress in the planning and implementation of the current wide spread in the relevant forum will make a dedicated person in charge. I believe this plan on the various terminal manufacturers market area selection and marketing plan will provide an important reference.

Suspense 2: CMMB can seize the opportunity to create wealth the World Cup?

2008 Beijing Olympics, CMMB a handheld television fame, event marketing, sports marketing, the power of doubt. This year, the Expo has been held in the near future there is the World Cup, the Asian Games. Handheld TV to seize the unique opportunity to expand the size of the market? How much further can the World Cup leveraging the market? Whether the determination of the Broadcasting Communications Group, led by end-user companies and programs to create the World Cup after the Olympics brilliant marketing?

Widely spread in the market, Guo Qiang, general manager, general manager of Shi Jie content will be presented at the Forum focused marketing strategy, marketing strategy and promotional strategies, the same time, we will invite experts to CMMB handheld TV market outlook for further analysis.

Suspense 3: How to shape handheld TV devices?

Changes in end market today is a lot, MP3, MP4, iPhone, oPhone, various forms of end-products of your Changba me play. Triple play, the handheld TV has taken the lead with the PC industry achieving a joint, and China Mobile jointly launched Ophone version of CMMB mobile TV has been available in volume in financial support for eye color, eye color variety of terminal navigation program has officially launched Then form another handheld TV devices will be changed?

This Forum, there will be from Nagra, Siano, Maxscend, France Ducam, Digital TV, 10,000 butterflies and Technology, South Korea Aomi, such stars first record company to do new product launches, and industry analysis and forecast products .

“Terminal manufacturers and providers of communication solutions, there still exist some communication issues, we hope to take this conference to promote the program with the butt end enterprise”, the wide dissemination of the terminal Meng Fei, general manager says.

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