“The first round of the TV industry has created four major reshuffle, the scale of annual sales of over 8 million units of CRT giant, currently the second major reshuffle into parcels, this round of competition in LCD as the core, domestic brands dominate the situation have been established. “market research agencies Hsieh, vice president of Greater China Displaysearch has clearly pointed out that both the Chinese market or global market, from the structure, development, industrial chain, vertical integration, channel change other aspects to consider, domestic brands are all equipped with the impact of industry ability of leading brands.

“After two rounds of large industry reshuffle, the domestic color TV industry has come to a crossroads, and only real strategy right, the enterprise can be a color TV industry, ‘the new gold 10 years’ winner.” Skyworth Group Vice President Yang Dongwen said when interviewed by reporters .

Near the end of the second round of major reshuffle

“In the technology upgrade and the impact of excess production capacity, China’s color TV industry is now the industry reshuffle of high-incidence area.” Paller said Luo Qingqi, senior director at advisory body. For China’s color TV industry, in the early 90s there have been more than 100 television manufacturers to blossom everywhere in the situation, followed by excess capacity and will lead to several rounds of price wars, domestic brands have entered a major reshuffle phase, the final Changhong , Konka, TCL, Skyworth become the industry’s leading brands, but brought fierce price war is a serious industry-wide decline in profits.

In the first round of the industry reshuffle, LCD, plasma display technology such as the rise of new, flat-panel TV sales of high added value and high unit price, to attract a number of new forces to join the Chinese color TV industry, this time among both reconciled to the failure of CRT second-tier brands such as Hisense, Xoceco, but also from the IT industry into the gold of the HP color TV industry, TPV, Tsinghua Tongfang, etc., occupy the upstream edge of the Sony, Samsung and other foreign giants are coming back.

“2004 to 2005 the Chinese market has emerged once more than 40 TV brands in the United States and other countries Procurement Summit home appliance chain there have been some unknown brand, but the loss of the entire industry in 2006 for new entrants to choose a fast Quit. “Yang Dongwen said so.

This is the TV industry in the second round of the “big reshuffle” in the early era of flat-panel TV brand passive four of the counter since 2005, Changhong began to seek a breakthrough upstream of the layout in 2006, plasma panels, and TCL, Hisense , Skyworth, Konka, select the layout in the field of LCD module, beginning in 2007 the brand began to take hold, while the second half of 2008 six large domestic market share of flat-panel brand new account for Qi Cheng.

Domestic brand or encountered new challenges

“Now China’s color TV industry is in a major reshuffle in the second round of the closing stages of industrialization, the dominant brand in China the situation has been established, while the domestic color TV brand differentiation has become more evident, including Skyworth, Hisense flat-panel TV in the early times distribution business to become a winner. “Yee data in the first half of foreign-made brands and brand market share ratio of 7:3.

Luo Qingqi think this is a domestic TV distribution ahead of the “return.” Color TV sets made in China over the past five years on a number of areas of flat-panel TVs strategic investments, while the active involvement of the upstream industry, makes the market competitiveness of domestic brands increased. In the second round of major reshuffle in, Skyworth, Hisense, TCL and so has to enter the module project, Taiwan’s AU Optronics Changhong also established a joint venture liquid crystal module. TCL and Changhong LCD panel is made directly to the more upstream into. Upon completion of these investments, domestic color TV will gradually get rid of “lack of core small screen” of the dilemma. However, some experts fear, the core technology of these advantages without the cooperation can only be short-lived and not sustainable. Even as domestic TV manufacturers now account for more than half of country markets, foreign investment giant once concentrated upstream R D technology to promote the new round, the accumulation of domestic manufacturers of the market will face new challenges.

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