The Internet has opened up numerous interesting avenues of business for both individuals and corporations. Internet Marketing is one such avenue and involves marketing of goods and services on the Internet. It encompasses various methods of marketing such as:

1. Email marketing
2. Pay per click advertising
3. Interactive advertisement
4. Social media optimization
5. Cost per impression
6. Affiliate marketing
7. Search engine marketing

The details of such methods of Internet Marketing are as follows:

1. Email marketing: This method involves the promotion of goods and services with the help of emails. It can be used to reach existing customers for long lasting relationships and potential customers for new business. Hosting advertisements of other advertisers has also gained popularity in the past few years. It is estimated that more than half of the Internet users send or receive emails daily.

With this, the reach of this type of Internet Marketing is enormous and if an advertiser is able to tap even a small fraction, it can result in tremendous returns. Its impact is instantaneous and can be tracked quite easily.

2. Pay per click advertising: This method of Online Marketing involves hosting of advertisements by a website owner. The advertiser pays a certain fee to the host whenever its advertisements are clicked by an Internet user on the host’s website.

Major players in this market include Google AdWords, Yahoo! Search Marketing and MSN AdCenter. These publishers would host ads from advertisers in lieu of certain amount of fees. All these publishers have different sets of features and it is a good idea to have a look at these features in detail before going for any one of them.

3. Interactive advertisement: Interactive advertisement involves displaying of such an advertisement content whose content change depending on the actions of the Internet user who is viewing it. Popular mobile phone equipment manufacturer Nokia has placed interactive applications on its Facebook profile resembling its latest mobile phone models.

These applications can be used by the visitors to flip through various menus and sub menus and check the features of these phones. The users can get a first hand account of the models which are going to be introduced in the market raising the popularity of these models wa before they land into hands of end users.

4. Affiliate marketing: Major websites have started affiliate marketing programs which can be used by individual website owners to earn fat pay checks. The ‘affiliate’ or business partner would host an advertisement of the advertiser on its website. This advertisement would consist of a link to the website of the advertiser and is used to navigate a visitor to this website.

The affiliate will be paid a certain amount of commission by the advertiser whenever a visitor to the affiliate’s website completes a sale on that end of the advertiser. These days, we can find numerous websites offering affiliate programs with varying amounts of commissions being paid out to them.

Thus, we can see that there are plenty of methods in which Internet marketing is being used by individuals and corporations for their advantage.

Author Bio: Jason Bacot – Internet Marketing is one of the most popular and best ways to Make Money Online. Expand your limitations on Search Engine Optimization and check out the most lucrative SEO Service.

Category: Internet
Keywords: internet marketing, online marketing, make money online, affiliate marketing