As per most Internet experts, almost every Internet user has a valid email account and half of the Internet users send or receive an email every day. In this way, email has become an important tool in Internet marketing. Email can be used for passing on marketing messages to a target audience which can be located in any part of the world. Email can be used for Internet marketing in a number of ways, few of which are described here:

1. Exploring repeat business opportunities: Promotional messages are sent to the existing customers so as to explore opportunities of repeat business. The customers might be encouraged to take part in surveys or opinion polls relating to the products or services of the marketer. The emails can be used to gauge their satisfaction levels with respect to the products or services being offered.

2. Find new customers: Emails can be used for Internet marketing by sending promotional mails to the potential customers to let them know about the products or services to be launched in near future. A link to the company’s website can be provided in such promotional emails. This is to ensure that if the prospective customers find the features of the product or service promising, they can go for buying them as well.

3. Hosting advertisements: Emails can host advertisements of other advertisers as well. Individuals or corporations can make money by including advertisements of others in their emails. In fact, Google has put to use this feature of emails for Internet marketing quite effectively. Its flagship email program, GMail carries numerous advertisements of other advertisers and these advertisements change as per the content of the email being sent or received!

Advantages of using emails for Internet marketing: Emails can be used quite effectively for Online marketing. Some of the advantages of emails are:

A. The impact of messages being delivered with emails can be tracked easily.
B. A large number of Internet users can be reached by the use of emails.
C. It has worked quite well for various marketers. In fact, digital marketers in the UK had reaped large benefits in the year 2009 at an amazing growth rate of 19%.

Disadvantages: Though Internet marketing has achieved great heights with the help of emails, there are certain disadvantages associated with this method. Some of such disadvantages are:

1. Usage of spam: We have seen a rapid rise of spamming or sending of unsolicited messages in recent times. Everyday, we find our inboxes filled with numerous emails aimed at Internet marketing and advocating the products of their advertisers. This can result in missing of important business emails as one can end up deleting important messages while deleting spam messages.

2. Virus programs: Unscrupulous Internet users tend to send emails coupled with virus programs which can do tremendous harm to the computers of the users who receive these messages.

3. Legal requirements of usage of emails: Taking a serious note of the number of cases of email spam on the rise, authorities across Europe and USA have prohibited spamming while sending emails for Internet marketing.

Author Bio: Jason Bacot – Internet Marketing is one of the most popular and best ways to Make Money Online. Expand your limitations on Search Engine Optimization and check out the most lucrative SEO Service.

Category: Internet
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