Capezio is a Brand Founded on One Man’s Passion
The Capezio brand was established by Salvatore Capezio who was born in Italy in 1871. From a young age Salvatore had pursued a career in cobbling, his career took a step forward when he set up his first business on Broadway, at this time his main clientele were young dancers, and they would come to him with their broken shoes.
Although Salvatore enjoyed the cobbling and repairing work he did, over time he became more and more interested in shoe making, because of his proximity to Broadway and his popularity with the dancers her decided to focus his energies on making dance shoes. Having Broadway on his doorstep he knew that he would always have a healthy level of business. He was also a very friendly person and quickly became popular amongst the dance students from the local dance schools and theatres.
The students quickly came to trust him and his workmanship; they knew that if they came to him they would have a bespoke pair of dance shoes made for them and they would be of the highest standard. Salvatore had a particular passion for the challenging Pointe shoe, this particular dance shoe worn by ballerinas is the most technically demanding dance shoe to make and he saw this as the ultimate challenge.
As the years passed by Salvatore’s reputation as a shoe maker grew and grew and as a result so did his business, with his shoes been worn by the famous Ziegfield Follies on Broadway in the 1930s, in 1941 his shoes were picked up by Claire McCardell and shown with her collection, this prompted a range of major shoe stores to stock the brand.
As the decades passed by the Capezio brand name became more and synonymous with the world of dance, so much so that the Capezio name actually appeared on a dance award, this particular award was for those who, like Salvatore, had made a considerable contribution to the world of dance in their lifetime.
Bringing you right up to the modern day, the Capezio brand is still as strong as ever, with the philosophy and attention to detail of Salvatore himself being the driving force behind this brand. For those of you who love to dance then I’m sure that you will be all too familiar with the Capezio brand and indeed own a pair of shoes perhaps, maybe even the renowned Pointe shoes.
If not, then the Capezio brand is very easy to find and beyond shoes, they now produce excellent dancewear and apparel too. All you’ll need to do is get online and do a quick search for the Capezio brand you will be sure to find a range of stockists in your local area. In fact it doesn’t matter where you live as there are stockists in over twenty countries across the world. There will be something for dancers of all levels and styles, you too can feel the history through wearing the Capezio brand whilst you practice and perform.
Author Bio: For further information regarding our range of Capezio products, please visit our website at http://www.dancedirect.com.
Category: Culture
Keywords: capezio, dancewear, dance shoes