There are many ways to promote your website, but using article marketing is one of the best. Not only does it improve your Google PageRank through the links it offers back to your website, but it also provides you with direct clicks to your website – and that means visitors and potential customers.

How do you start to promote your website using article marketing? First you have to write an article on your niche or on the theme of your website. You can target the article to your niche in general, and add a link or two to your home page, or to a specific topic of that niche, and use the link to send readers and search engine spiders to a page on your website that relates to that specific aspect. Then submit it to article directories for publication.

For example – one of those niches that are frequently used but that perfectly explain the concept – your niche is dog training. You could write an article on dog training in general, and how to start training a young dog, and then add a link to your home page. Search engines visit article directories often, because the content naturally changes often, and when they visit the directory, they find your link and then follow that.

In that way, they see your home page on dog training in general, and then visit the links to the rest of your website from there for the specifics. Your pages get listed on, say, Google, but may not appear very high in the listings just yet because they don’t have enough backlinks to persuade Google’s algorithms that your pages is highly regarded enough. By using article marketing to promote your website, you are using a very inexpensive marketing tool that you can either use yourself, or have done for you at a relatively low cost in marketing terms.

However, if you also include a link to a page within your site, then that page will start to build its own Google PageRank points, and that is an important way to promote your website. Google’s algorithm looks at your website as a whole, and the more pages that are listed, then the more authority your site will have, and the more likely it will be to appear when somebody is searching for information on dog training.

So, using the dog training example, you should write and submit a few articles on training older dogs, badly behaved dogs, police dog training, training dogs for shows and so on, if you also have pages relating to these aspects of dog training on your website. That is how to promote your website using article marketing to the best effect: get links deep within your site and that will persuade Google and the other search engines that your site is an authority on your subject or niche. For ‘niche’ read ‘subject’.

Article marketing is a superb way to promote your website, blog or Squidoo lens, but you must make sure that your articles are relevant to the topic of the page linked to from your resource. Not only that, but the title must compel your readers to read more and the article should lead them into a resource that will compel them into clicking on your link. Don’t think that I mean you should click on my link, although you will learn a lot more about using article marketing to promote your website if you do!

Author Bio: Learn a lot more about using article marketing to promote your website by visiting Article Services and even more about the mechanics and exactly what to do from Article czar where you will also receive a free article writing course. Visit them both for Maximum Impact!

Category: Writing
Keywords: Article marketing, promote your website, using article marketing, write articles, write an article.