When your business relies upon your website to generate prospects or customers, the number one most important thing you need to do is to get traffic to your site. And, not only traffic, but quality traffic. In fact, without visitors, having a great site is a bit like getting all dressed up but having nowhere to go.

And, once you get the traffic to your site, you are going to want to convert that traffic to hot prospects or customers.

Remembering Back To When Online Success Was Easy

When the Internet got off the ground in the early 1990s, there were very few websites around to compete for traffic. In fact, if you wanted to get web visitors, you just had to stuff your site with multiple instance of the same target keyword or keywords. Doing so may have created a terrible user experience, but hey, it kept the visitors coming.

Then, in around 2000 or so, savvy search engine sites like Lycos, Yahoo! and Google started getting a lot more discriminating in terms of how to rank the various websites amongst their search results. Suddenly, “keyword stuffing” was not longer going to cut it. Rather, ideas like readability, website value and popularity came into play.

As search engines have gotten more sophisticated, so have the techniques required to achieve good rankings. Increasingly, it is more difficult to “game the system” by using so-called black hat techniques. Nowadays, you have to take a master strategist’s approach to web design, driving traffic and natural search if you are to become successful.

If you are looking for Internet marketing guides to help you achieve success online, here are 3 concepts that can help you achieve online success:

1. Build a site that is optimized for conversions:
The first thing to master is building a website that is designed to accomplish what you want – something called a “conversion” – as quickly and efficiently as possible. A conversion could be defined as a purchase, the downloading of a white paper, or the submitting of a web form (for example). You need to build your site in a way that entices the right target audience or visitors to find and take your desired conversion action as quickly and easily as possible.

2. Align your site theme, target keywords and content to improve search rankings:
Once you know what you are trying to get your visitors to do, you need to focus on the all-important skill of keyword optimization. This essentially means creating an ideal alignment between three things: the theme of your site, the content, and the keywords used therein. Only then will you be able to attract relevant searchers to your site.

3. Drive traffic:
The last thing to master is the ability to drive traffic. This simply refers to the ability to proactively cause others to visit your site. There are many ways to do this, including paid methods (paid ads, setting up an affiliate program) and free ones (writing articles, blogs, lenses, hubs, etc. with backlinks to your site).

Of course, the devil is in the details for implementing all three of these concepts. But, if you master them, nothing can stand in your way of achieving impressive success online.

Author Bio: Get access to 5 FREE top-notch online research tools to promote your web business at: 5 Free Online Research Tools.

Category: Marketing
Keywords: Internet Marketing Guides,3 Concepts to Master for Online Success