Supports advanced smart phone operating systems already beyond the traditional areas of enterprise applications, is rapidly penetrate to the mass market. Market research firm Gartner statistics show that last year the global smart phone shipments 172 million, annual growth rate of 23.8%, so a lot of industry will in 2009 as “smart phone on.” However, the real boom has only just hit.

It StrategyAnalytics study, the second quarter of 2010, the global smart phone shipments up 43% to 60 million, the total mobile phone shipments of 19%. The research that the operator raise purchase subsidies, competition among the top vendors as well as the promotion of universal low-cost smart phone to promote the global smart phone market rapidly. Informa’s data also support the growth of smart phone is – now the world’s mobile phones for every five have a smart phone, but by 2012 one in five will become one-third, or every three mobile phones have a smart phone.

In China and other emerging markets, 3G Construction is in full swing to bring change for the smart phone market-style growth. Analysys International’s latest data show: first half of 2010 domestic sales of smart phones reached 24.05 million. More than 21.642 million last year, sales of the size expected sales this year will exceed 40 million. – China Telecom in the recently announced joint bidding in the 3G mobile phone manufacturers a total of 66 243 mobile phones bidding, smart phones accounted for 26.4% of 64 sections.

Chips become the main battlefield

Compared to traditional phones in screen size, design, battery life and abilities of white-hot Competition, smart phones as carrying a more powerful function and rich applications, the processing performance of its computing and mobile connectivity are much more prominent, The chip as its core driving force, thus becoming the undisputed enhance the competitiveness of smart phones, and to differentiate the main battlefield.

Qualcomm 7xxx series and 8xxx series (that Snapdragon) chips for different segments of the smart phones, is the industry’s most cutting-edge highly integrated solutions. The platform has become the hottest various smartphone manufacturers choose to market the vast majority of Android and Windows smart phone support. For example, MSM7201A on the Android smart phones are widely used in many, especially the variety of HTC GPhone products and Motorola’s CLIQ so.

Snapdragon is currently the industry’s most notable high-frequency low-power chip platforms. Data show that, as of the balance 140 are already available or still in the design has the terminal application of the Snapdragon platform, these leading end products for consumers in 1GHz chip, supported by new mobile communications experience, has become a super-high-end the new mainstream mobile phones. Snapdragon-based mobile phones including the HTC star’s HD2, EVO, Desire, etc. Acer neoTouch and LiquidA1, LG’s eXpo, Sony Ericsson’s X10, as well as Lenovo’s Music Phone and so on. According to Taiwan media reports, HTC’s new smart phones equipped with Qualcomm’s Snapdragon platform because, better than expected response, following the 2009 Snapdragon shipped about 500,000 mobile phones, this year sold 12 million at least.

However, the core hardware of the race is never the finish line. As more and more end products get on the fast track 1GHz, terminal manufacturers a more powerful even more urgent demand for chips, which pushed the chip, chip makers to further improve capacity. In June this year, Qualcomm announced that its first two-chip set has a kind of CPUSnapdragon now launched two Snapdragon has two dual-core chips are enhanced CPU core speeds up to 1.2GHz. The use of 1.5GHz Snapdragon end of the third generation is also about the market in years.

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