On the experience of the Internet and other new technology continues to baptism, not the total elimination of financial crisis pain the news publishing industry is, iPad heaven like a “savior.” News Corp chairman and chief executive Rupert Murdoch not begrudge their praise of this new product. The media giant in April at the National Press Through one event that, in the Internet age, young people, the traditional Press on attractiveness is declining advertising base is also constantly subjected to erosion, worrying, let him catch a glimpse of the iPad the newspaper industry’s future. Murdoch that the Tablet PC may become the savior of the traditional newspaper industry.

Wall Street analysts in August and held a conference call, Murdoch again iPad defined as those who press to change the rules of the game. He said, iPad tablet PCs, etc. will really change the presentation of news, “we will have different types of newspapers.”

Murdoch’s News Corp., “Wall Street Journal,” “The Times” and other mainstream newspapers have developed iPad payment applications. News Corp. also plans to launch a new year in the U.S. digital newspaper, it would pay special form available to the iPad and smart phone users, there may be some other traditional newspaper compete with the United States. Sources said that News Corporation may organize a special editorial team, tailored for the Tablet PC and other popular fast easy to digest, dapper news product.

Not only is the News Corporation, the Western media have been many well-known or are preparing to introduce its own iPad applications. Penguin and a number of large book publishers worldwide has agreed to Apple’s Tablet PC provides the electronic book content. The reason they’re iPad rush in the hope that this device can help to crack the press and publication industry in the digital transformation of the difficulties experienced to provide new ways to present content, fee spread profit and issued a new model of new channels.

For example, before the traditional paper media in the digital approach taken by the main office site, the pages of newspapers, magazines, web-form onto the computer screen. Although it has been used to browse the news, but the traditional personal computer is not the ideal electronic reading devices. iPad than the big screen smart phone, notebook computer more than ever, easy to carry and easy to use, the screen size so that it can use a similar layout and print the contents of the press present, touch-screen interface allows users to flip the way through reading, was that the redevelopment of the electronic version of newspaper readers and between the “close contact”, part of the reduction of the familiar medium of paper reading experience.

More importantly, iPad for the media industry see the “money” way. Traditional media websites in the content charges are not very successful, You pay Apple application program initiated by model for traditional media to promote electronic version of the paid subscription brings new convenience. In addition, other electronic reading device is different, iPad’s full-color touch screen is very suitable for full-screen ads that show, for the advertisers to attract customers to play the eye provides a broad space. Two earnings pillars of traditional media – paid to read and advertising, iPad seems new breakthrough can be found.

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