WARNING: The information in this article could help you make tens, even HUNDREDS of thousands of dollars. Print this! Read this! Live this… and prosper!!!

Let’s start from the very beginning… you’re in business to make MONEY. Why say this? Because millions of people are so busy working, they’ve lost the purpose of the endeavor: to get rich.

When you remember, and focus on the fact, that business is supposed to be a constant money maker, you understand why THE OFFER is so important. Offers deliver the bucks.

“Sell The Sizzle, Not The Steak.”

We all know this old-time marketing expression. Problem is, most people either don’t know what it means, or haven’t learned how to use it.

Consider: steak is… dead animal meat. Gross.

On the other hand, think about the sizzle: warm, inviting, the enticement to something delicious, nutritious, satisfying.

Which would you rather have? And, more to the point, which is easier to sell?

The ENTIRE purpose of the offer is to get folks, your prospects, to stop in their tracks, focus on what YOU have… and buy it. The better you get at making offers… the more money you make. It’s as simple and all- important as that!

Creating Offers That Sell

The MINUTE you’re in business is the MINUTE it’s time to concentrate on the offer. Here are key steps to follow.

1) Start reading lots of offers. There isn’t a day that goes by that I don’t read offers from print media, the Internet, and on television. You should too.

2) Become an inveterate offer collector. There’s no need to re-invent the wheel when, in our capitalist, market-driven culture, superb offers are everywhere.

3) Make sure the great offers you find are easily accessible. Don’t bury them. These are treasures to be scrutinized, studied — and used.

Brainstorm Offers Constantly

Remember, the key to motivating people to act NOW is the offer.

And the key to the offer is giving enhanced limited time value, like two for the price of one, etc.

Look at your current marketing tools: business cards, brochures, newsletters, all ads, etc. Where have you placed the offer? Do you even have an offer?

Now hear this: EVERYTHING you intend your customers to see MUST contain an offer, with absolutely NO exceptions.

Marketing ONLY works when it is based on offers. And offers ONLY work when you say to your customer, “Look at all I’ve got for you IF you act by (date).

Start Using Offers Today

Don’t wait another minute to turn yours into a magnificent, cash-generating offer MACHINE.

* Start rewriting all marketing materials until they’re motivating muscle.

* Include offers with everything you mail — or e-mail.

* Place your offers prominently… on the envelop, at the top of the page, in an attention- grabbing postscript.

Do this and watch your sales soar. And don’t forget: when you deliver the goods and services these offers have generated… include yet ANOTHER offer thereby adding to your profits. You’re a hot-shot marketer now… and that means you NEVER stop creating and using offers!

Author Bio: Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., http://www.worldprofit.com where small and home-based businesses learn how to profit online. Attend Dr. Lant’s live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! For details on Dr. Lant’s 18 best

Category: Business Management
Keywords: traffic,money,promotion,visitors