Nokia vigorously fight the tough battle not only to improve the often-criticized Symbian operating system, but also in terms of mobile Internet has led the global trend to catch up with Apple and Google.

August 2007, Nokia took the lead in global launch of mobile Internet brand OVI, this time over Apple’s App Store a year earlier, compared with Google’s Google Market as early as two years.

Today, however, the Apple Store App Store provides the number of applications can be downloaded over 25 million, more than 50,000 developers each day the number of new applications submitted up to 600; Android Market in the number of applications has more than 10 million lines, Back in July, the application software had been downloaded over 10 billion mark. However, OVI has never released any number of applications, some people laughed at it because less and ashamed.

“Application is not much, but rather how many have local relevance and consumer applications.” Director of the Asia-Pacific Forum Nokia Miika Nevasalo said.

The day of the Developer Summit, Mary McDowell describes how Nokia focus on different countries and regions to meet the local needs of the service, especially in Southeast Asia, Africa and other developing regions.

According to her, 1,400 people have enabled the OVI-mail; Ovi through life in India, Indonesia and China, more than 470 million users; highly localized to the Nokia music service has become Brazil, Mexico and India, the largest market single source of income for digital music; work YES Bank and Obopay in the city of Pune, India test the water is completely mobile wallet services business.

In developed markets, efforts to improve Ovi Nokia Maps, music and other applications. According to reports, Nokia OVI map added 85 cities in the world’s subway, trams, trains the visual effects, and view real-time traffic updates, navigation or security warnings navigation mode, display parking places, petrol stations and speed limit reminder.

Google on the Apple market, shops and a lot of developers to create the myth of wealth, Nokia also released the same day a series of data to show that he is not inferior. Nokia said: More than 50 publishers download volume has more than 100 million, with an application called Offscreen been downloaded more than 43 million times. Application of an early May called Fizwoz into OVI, now has 41,000 from more than 167 countries in the use of, the number of daily new 200 to 300.

But people still criticize, OVI inside some of the original application are mostly old and obsolete applications, and many on the iPhone and Android developers on the emerging accomplished neither a difference in the OVI.

“IPhone and Android applications are many good Americans developed their Symbian, and not much goodwill.” Wang Lijie pointed out that this is the OVI can not get enough of the application of one of the reasons fashion. In China, for the App Store and Google Market development and application of an increasing number of companies as Apple and Google so that they can make money right now.

Just last month, Nokia announced the OVI stores in China was put into commercial use, raised the slogan of localization, one important point is that the localization of payment, that payment with the operators. “This is a significant step.” Miika Nevasalo told reporters: “Looking at the application stores all over the world, most tend to pay by credit card, but not selling the application of one of the most effective way.”

He told reporters, according to Nokia available data, in fact, two-thirds of consumers use when purchasing the application payment operators, short messages and WAP mobile payment applications in the purchase of the most common way. Miika said that in selling applications, Nokia not only payment by the operator, is also committed to more innovative. Nokia will make an application in the advertising business model, a number of ways to help developers get more profits.

At the same time, Nokia OVI efforts to expand the installed capacity, in addition to smart phones, the Nokia S40 operating system, now using non-smart phone can also be installed OVI. Nokia smart phone in the field of low-end status of the non-solid. “Last year we sold 364 million S30 and S40 mobile phones, the basic daily 1 million.” Mary said.

“Nokia do not understand the Internet.” Wang Lijie, said Nokia’s corporate structure is not the Internet company’s structure; do send very old-fashioned, inflexible; Symbian structure not originally designed for the mobile Internet; Nokia QT began outcrop, and iPhone and Android but slower than half a beat, the style has lost its boss. Transition as first proposed the mobile Internet communications company, Nokia is got up early to catch the one night they set.

“Transformation of non-mobile Internet a company to complete, this is a problem of the ecological chain.” Ansi said, including developers, operators.

Nokia’s efforts to attract developers to join. September 14, Nokia Developer Summit announced a series of Developer Awards, won the first place will receive millions of Nokia’s investment in investment companies.

“I can see Nokia is very hard to find and find some good in the application of the company.” Attend the developer summit Lecco Electronics Shenzhen Yin Li, vice president, told reporters, Lecco a carnival called health products have been put OVI store sales in Europe, three to five days to get a two or three thousand times the downloads, “This is only a tentative co-operation, we are still observing.”

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