For a lot of people a typical day would not be complete without their cellular or mobile phones. It can be said that the average person could not leave his or her home without his or her phone with him or her. With the need to be connected and the reliance of society to technology nowadays the mobile phone is the ultimate irony. On one hand you love your phone because you could keep tabs on your business with it, you can check on your son or daughter in college every now and then, you can even watch your favorite shows and surf the internet all at the palm of your hands. However on the other hand, accessibility and connectivity works both ways, people will be calling you for problems pertaining to your business, a call from your son or daughter asking for money, will suddenly wake you up in the middle of the night. The list actually goes on and on. People can’t seem to live with it, but they also can’t live without it. This applies for individuals, but how about for businesses or companies? With MMS marketing businesses and companies actually have it quit good.

For companies, one way to get your brand, product or service recognized is for you to market and to promote your product through advertisements. Television, radio, billboards and newspapers, these are just some of the media used to advertise. With mobile phones being so ubiquitous nowadays and with the proliferation of the SMS and MMS messaging services, the perfect medium for advertising is born. With SMS and MMS marketing and advertising products would be cost effective and completely viable for any business in this challenging economic climate. For those who worry about cutting costs while still maintaining product and brand visibility, marketing or advertising their products through SMS or MMS would actually pay dividends in the long run. Especially if part of the marketing strategy is to make use of viral methods ala youtube to foster brand or product recognition.

Although as of now SMS and MMS marketing strategies will not essentially replace tested and proven methods of marketing products or services, like TV and radio ads, or even internet ads, however in a matter of years it will be the most widely used method of promotion and advertising medium. This will definitely depend on the advances in cellular, broadband and wireless technology, as well as mobile phone technology. With the current crop of mobile phones having multi-media functionality, there is a possibility that the next time that people see an advertisement for a brand new BMW luxury vehicle it would not be on our TV sets or on our desktop or laptop computers even. The ad would be playing as a MMS message on a mobile phone at the palm of our hands. Now how’s that for brand and product recognition? With currently more than half the population using mobile phones or mobile devices, the future of advertisements is definitely with SMS and MMS marketing, and as to when that future would be? We’ll never know for now, but hopefully it will be within our lifetime.

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Category: Computers and Technology
Keywords: mms marketing,mobile phones,mobile phone technology,mms marketing strategies