Advertising has long been connected to the media that brings it to the intended audience of the advertiser. As an age-old adage of advertising goes, “the medium is the massage”, the effectiveness of one’s message as dependant on the way it is transmitted as it is in the construction of the message itself.

But these days, mass media is extremely saturated space, its airwaves filled with a mishmash of messages that threaten to overwhelm the viewer so much that, with a touch of a remote control button, they flip to another channel while your ad runs in the one they just left, your well-crafted message unseen and unheard.

The same goes for the new media of the Internet. With the way users can tailor their viewing experience, getting the attention of the target audience is more a question of placing your ads in the right website and even page. And the user even has the option of not clicking your painstakingly-designed banner.

In the competition for attention and airspace, the use of mobile phone ads might just be what you need to get the message across.

Mobile, or cellular, phones are becoming almost a fact of modern living, penetrating even to the lowest strata of society. People, from the savvy businessman to today’s teenagers, can afford to leave the house barely dressed, but most will feel naked without their mobile phones.

Mobile phone ads, then, provide a unique opportunity for the person, group, or business trying to get ahead of the competition. Whether specially-transmitted advertising sent using smartphone applications, or even just via well-crafted text messages for older or feature phones, mobile phone ads are sure to make your message reach those you wish it to. It cuts right through the clutter and noise of TV shows in various channels that they can instantly shift to with the touch of a remote-control button, or the distractions of an interesting hyperlinked piece of information in a website. Advertisements and other messages can be transmitted direct to the target market without the sender having to contend with regulations on show-to-advertising time ratios, or bandwidth, browser and hardware issues for those who surf the Net.

Mobile phone ads can also be sent to a market size that is exactly at your control. So long as you have the contact numbers of the particular demographic you wish to contact – and there are many legitimate ways to get this information – you can bring your message easily, promptly and exactly to them. You won’t have to pay for ad space on a broadsheet that costs in the hundreds to the thousands of dollars, money that you spent for something you’re not even sure got to the people who should have seen and read it. And you don’t have to wait for someone to click your banner ad just for them to see what you’re really offering.

With the number of mobile phone owners steadily increasing, and its utility making it a common, almost indispensable facet of everyday life, mobile phone ads can spell the difference in whether your message gets across all the noise and distractions of the Digital Age.

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Category: Computers and Technology
Keywords: mobile phone,mobile phone ads,mobile phone owners