Nomination jewellery is one of the oldest companies in this newly renovated charm market place. Read on about how Nomination works and how Nomination has finally been recognised by one of the big fashion Magazines for its work in fashion.

Fashion is fickle, one minute a style or a product can be on everyone’s most wanted list and the next it is sitting in the bargain bin at a super market checkout. The jewellery world fashion has tended to be a little more forgiving, styles of jewellery generally take years to fade out rather than a number of weeks. But the advent of fashion jewellery from the Couture fashion houses as well as affordable fashion jewellery from the high street from companies such as; Dorothy Perkins and Topshop, it is evident that the jewellery world is a changing.

For many companies and jewellers alike it has been hard to change the mindset of their companies. Consumers are looking for jewellery that is seasonal, jewellery that will accessorize this season’s dress or t-shirt, rather than a piece of jewellery that will be a timeless classic.

Companies such as Topshop, Claire’s Accessories and Accessorize have all been at the forefront of change, making jewellery more of an accessory than a luxury. Many of the old jewellery companies have struggled to keep up with the prices that these companies charge for their costume jewellery and the speed with which they change their styles. 2010 though is the year that the jewellery manufacturers and jewellery retailers have fought back. Finally, jewellery manufacturers now have a concept that rivals that of the affordable fashion market. This concept is not a new one and your Gran or perhaps even your mother probably still have theirs hidden away in a jewellery box. This concept is the charm bracelet.

But the world no longer needs charm bracelets l hear you say. Well, this is the charm bracelet for the new decade. Although many of these companies have been around for over 30 years, so it is not really a new concept, the idea has finally hit a cord with women everywhere in 2010. Nomination are one of the biggest companies in this new charm market and this once small time company from Florence, Italy, have finally been recognised by the fashionistas at Company magazine for their daring new take on the charm bracelet. Nomination has been nominated for 2 awards by the editors of Company magazine for 2010. They have been nominated for Best Accessory and Best Fashion Retailer. This is a massive step forwards for a company like Nomination as this shows that the product that they have been building for over 30 years is now an important part of women’s fashion. The simple idea behind the bracelet is that once a customer has purchased the base bracelet or charm carrier, the customer will then fill the bracelet with any number of charms from the extensive range that Nomination provide.

There are over 500 charms to choose from and unlike a traditional charm bracelet customers can add or remove the charms until there hearts content without the need of a soldering iron and a polishing wheel. But that is not all Nomination has to offer. The bracelets and charms come in four sizes so whether it is big jewellery or small jewellery you require, there is a Nomination bracelet for every customer. Once a bracelet is filled up with charms there is no need to stop collecting as the new Nomination watches now also have the same expanding bracelet attachment and as long as the customer chooses the right size of watch, the charms from the bracelet can be interchanged with the charms in the watch.

The nomination for these awards is a massive achievement for a jewellery company like Nomination. It proves to all of the sceptics out there that the charm bracelet is back, bigger than ever and this charm jewellery is here to stay and Nomination are the leaders in this brand new market place.

Author Bio: Kris Headland has over 20 years experiance in the jewellery business, and enjoys writing about the new developments in the designer watch industry for Hot Watches.

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