One of the hottest tools being used by marketers and advertisers today is the mobile marketing campaign. This is basically using cellular phones as part of, or central to, their marketing strategy for promoting a product, service or event.

The use of the mobile phone as an integral, if not the important, part of a marketing or advertising campaign is because of the sheer ubiquity of the gadget. In 1990, there were 12.4 million subscribers and users of cellular phones worldwide. By 2009, or around two decades since, that number has balloned to 4.9 billion, or an increase of 370 times. Cellular phone users also cover the full spectrum of socio-economic classes. Persons from the highest levels of society to the lowest strata use cellular phones.

Of course, mobile phone marketing is a relatively new phenomenon. Add to this the fact that phones are rapidly evolving both in terms of hardware and software, changing the way units, and thus their users, receive and use information, and everything becomes a little bit more complicated for the average businessman.

Just as advertising companies and marketing firms help businesses make the most of media and promotional tools and techniques, mobile marketing companies have stepped up to give people interested in using mobile marketing campaigns to help sell their products and services a clear view of how the rapidly-expanding and emerging world of mobile phones can increase sales and awareness.

Mobile marketing companies offer a variety of services to the interested businessman that aim to maximize the use of the mobile phone in a marketing or advertising campaign. One of the most common services involve campaigns using the most basic cellular phone utility: short message sending (SMS), or texting, as most people call it. Although some might say that SMS campaigning is just about sending a message around 160 characters long to a certain number of people, mobile marketing companies can help you make an SMS campaign that makes effective use of texting, whether through carefully-crafted texts or highly-strategic targeting of recipients.

Another service mobile marketing companies offer makes use of the technological gems found in even some cheap phones in the market. The creation of Flash content for mobile phones, or even games, that are part of a mobile marketing campaign are just some of the services mobile marketing companies can do to make use of these features and build up awareness for your product, service or event.

The emergence of the cellular phone as a major channel for accessing the Internet has also led to the development of Web content suited especially for this medium. Not all units have the capability to view websites in the same quality and manner as with your favorite browser, and forcing viewers to do so can lead to unsatisfactory browsing experiences. Mobile marketing companies can provide the expertise needed to convert your websites and Web-based applications for effective cellular phone access.

Finally, the phenomenal growth of smartphones like Apple’s iPhone or Samsung’s Android-equipped units has opened up a whole new world of mediums through applets. Mobile marketing companies can provide the people and tools that will allow your business or organization to make full use of this new and rapidly-expanding world as a part of an effective marketing campaign.

With the rise of the cellphone as a medium in which businesses can reach consumers comes the emergence of new ways in which to influence a market potentially millions-strong. Mobile marketing companies will make sure that you can remain competitive in a cellular world by helping you make the most of the technologies and techniques coming to the fore with the explosion of this new medium.

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Category: Computers and Technology
Keywords: mobile marketing,mobile marketing companies,mobile marketing campaign,mobile phone