Google announced that they ushered in a new heavyweight partner DirecTV (DTV), will be in DTV’s 11 TV channels on the promotion of GTV in the advertising business.

We will usher in the fall of this year, the beta test version of GTV, when we will be advertising to see the GTV and true, to see how Google can persuade more customers in its advertising platform GTV.

Meanwhile, Apple’s AppleTV (ATV) to take a different strategy with Google, ATV’s goal is to become the number two user home TV equipment, located in the Blu-ray player or dvd drive after. This can avoid some direct competition, seems to be a smart choice.

So, ATV in the end what is it? ATV is also a hardware device connected to the TV, through which users can watch streaming video, music and pictures. Users can log directly in the ATV on its own Netflix (the world’s largest online movie rental provider) account, in the film world’s most abundant resources of the library to choose their favorite movie or show, the same, ATV also supports online youtube Play. Meanwhile, iPhone, ipad and iPodtouch also able to produce rich interaction with the ATV, including its content has not yet announced.

However, the current ATV is facing two problems can not be avoided, one ATV is still not have their own Apple store (Apps), in view of other Apple products Apple Apps i success, we have reason to believe that the Apps are not on the ATV be disappointing. Another problem is the Apple TV operator in cooperation with the yet to be strengthened, in other words, ATV class on the current number of videos of television programs is not too rich. So far, only FOX and ABC both the rented ATV operators to allow their television programs. In addition, ATV does not support 1080p high-definition programming, and the highest only supports the 720p, all popular in this era of high definition, Apple seems to have this really slow and behind the times, can be said that in the future digital home, 1080p is indispensable screen standard, ATV needs the support of 1080p.

In short, what Apple needs to pay more attention to some details of ATV products, and in the next patch to make some changes, I believe ATV After overcoming the shortcomings of these two will be able to be successful, i just like the other products the same.

As the Internet continues to evolve, to Google TV,Google Internet search as a global platform, he has a professional technical team. In a series of measures have a very good decision on Apple recently was synonymous with avant-garde fashion, he developed the mobile phone of another age, with unlimited prospects for Apple, Fun mobile phones in the market, while the other electronic areas of development, Apple TV Internet TV started as the representative of the tradition into our lives. Most industry insiders believe that Apple’s launch of the new Apple TV behind an ambitious plan: Apple clearly knows that efforts to strengthen the already in-home equipment, and the devices connected to the TV. This teach users how to change and expand its existing TV viewing experience has a very important significance.

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