10 SEO Tips That You Must Follow
Search Engine Optimization is an essential these days for any website or blog to be recognized. SEO techniques are many but there are a few that every website or page must make use of in order to get to their audience easily.
10 SEO tips that you must follow are:
– Title Tag: The title tag is one of the first things the search engine will look at to understand what the website is all about. It is important to thus have a title tag that reflects exactly what the site is all about.
– Heading Tags: Proper use of heading tags is essential to let users, search engines and web browsers know what your webpage is about. Your page should have a tag and, based on requirement, there should be two other tags and to help break down the copy into logical parts.
– Meta Tags: Meta tags (Meta description and Meta keywords) are very important. Meta description tag contains the text that appears as the 1-line webpage description (with the search results) and based on this users decide whether the site is relevant for them or not. Similarly, Meta keywords tag gives an indication of keywords associated with the web page (however, there are other factors that determine the ranking of web page for particular keywords).
– Appropriate text: While it is important for websites to use as many keywords as possible (across web pages), it is also important that they make sense together. You can put in as many keywords in the alt image and Meta tags but if your article does not reflect what your keywords say it is not going to go down well with the search engines and your website visitors.
– ‘Alt’ attribute: ‘Alt attribute’ for images is extremely important because it puts more relevant text into the source code of the web page and the search engines can see this when they index the page.
– Title Attribute: Title attribute on links serve the purpose of the tool tip that appears when the mouse pointer goes over a link. If you put a title tag that will explain in a couple of words what the link is, it would be very attractive useful to the user and would also be taken into account by the search engines.
– Building links: The number of links pointing to your website is one of the most important aspects of determining your Page Ranking. However, you must ensure that you get link backs from good quality, relevant websites that themselves have a good ranking with search engines.
– Social Networking media: Social networking sites and social bookmarks go a long way in getting recognition to your website. Moreover, since such sites are generally higher ranked, getting link backs from them makes a lot of sense.
– Site maps: XML site maps are used by search engines to better understand the website and they take into account all the pages and related information (including priority of web pages and last-modified date). This understanding of your website structure will help search engines throw up the best and most relevant pages as search results.
– Don’t Flash too much: Flash can make pages look extremely attractive and take interaction to a greater level. The only problem here is that search engines don’t sit too well with Flash sites. So if you want to get to the top of the search results beware of extensive usage of Flash. However, this doesn’t mean that you shouldn’t use Flash at all…it just means that you should limit the use of Flash.
