Information, education, and communication (IEC) materials, despite the advent of the Internet, continue to increase in importance both for business or personal reasons. If you have hit a snag there trying to decipher what an IEC material is, simply put, it is any printed out material such as your flyers, brochures, or leaflets which inform, educate, or communicate messages to the intended readers.

Many people ask why these materials continue to exist when you have everything you need to know online. The simple answer is that the Internet may not be accessible to everybody. There are those which are technophobic, meaning they are afraid to use the computer for the reason that it might explode or fail them. These are the people who are fearful of exploring and taking on something new. Another group of people are those which have mastered the use of the Internet but still remain the traditional type. Then there is a matter of having a reliable Internet connection at all times and the constant power outages. Whether for business or personal matters, IEC materials can come in handy in number of ways. They can be placed in strategic locations such as in areas where people fall in line to serve as reading materials to while people’s time away. They can also be used by a business to increase the customer base by targeting the offline group.
However, not many venture in the production of IEC materials because it can be very costly. This is where an HP printer comes in. The following are advantages of having a printer at hand if you plan on producing IEC materials for either your personal or business endeavors:

1) Control the quality. HP printer provides for reduction of ink or toner consumption by varying the quality of your printouts. This will prevent you from depleting your ink or toner supply such that you won’t have to purchase HP ink or toner printer cartridges that often. Furthermore, you can also choose to produce high quality output should the need arise such as when your target audience are business people and the working group.

2) Manage the IEC production. If you are familiar with desktop publishing and are creative enough to make your own materials, you can make do without hiring a professional. This will allow you to save on the cost of coming up with the materials. You can simply have a production line of your own. Use the Internet to find creative ideas as well as information for your flyer, leaflet, brochure, or what have you. If you are not familiar with the use of desktop publishing programs, you can simply use any word processing application. After you have completed your IEC material, you can start printing them out within the comforts of your own home. HP printers will allow you to efficiently manage your printouts. Furthermore, you can replace your ink or toner printer cartridges anytime you need to by ordering supplies online ahead of time. You can then cut and fold your materials ready for distribution.

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Category: Computers and Technology
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