With the “big tree attracts the wind” to describe the situation Apple is now very appropriate.

U.S. courts had just been fined 6.25 billion in infringement damages, Motorola, Apple has pushed the dock was again the charge is still infringement. In this year’s title battle, Apple seems to be “very hurt.”

Search for this year from the IT industry’s largest property lawsuit 8, Apple will have 3 cases for the defendant, namely: May, Nokia sued Apple for violating its patent 5; October, Microsoft co-founder Allen sued Apple’s patent infringement; October, Motorola sued Apple for violating its 18 patents.

Apple makes the landscape industry, “public enemy”, Motorola sued Apple on the very persuasive case. Some cases involving patent communication and smart phones, including Microsoft, Google and other companies are using, but Motorola only the gun aimed at the apple.

“Apple is not a lack of innovation, often in the defendant because of its full damage factor gene.” Wang industry that Apple has never been unwilling to second, “it likes to drag all the opponents in their own orbit, and then either beyond, or swallowed. ”

iPod, iMac, iPad, and iPhone, with the accumulation of user stickiness down, Apple’s “i Series” is often unreasonable to swallow the opponent’s market share, but also precisely because of this arrogant, Motorola have hated them .

Have to say, Apple’s product is indeed a master of similar products, Jobs pursuit of the perfect personality to each product has a subversive. But behind the subversive, it is based on Apple technology for the purpose of property rights are the “ism.”

Compared with giants such as Motorola, Apple is more like a “nouveau riche.” Children it is tidal, and very bold, but the basic technology to enhance not be achieved overnight. Therefore, Apple has been “used” proponents.

To iPod, for example, Apple in 2006 to Singapore’s Creative Technology company paid 100 million U.S. dollars in compensation because of illegal use of Apple’s innovation and technology management system and browser technologies songs. While Apple lost money, but the results are the major media as a “win-win.” Because the iPod launched in 2001, quickly monopolized the European and American music player market, Apple spent 5 years in exchange for $ 100,000,000 on sales of billions of dollars in the market.

The same situation also occurred in the iPhone and iPad, Apple seems to explore a template: through the purchase and illegal use of basic technology from other vendors, their products with basic functionality. Jobs and around the very creative thinking, to disrupt these basic functions re arranged to form a product enough to subvert the entire industry. Then, using the user stickiness quickly capture the market a few years later, Apple then took out from the huge profits for a small part of the compensation. By this time, Apple has already occupied the market, that sum compensation issued to competitors like Apple’s “pension.”

Apple’s ‘ism’ advance of the market, though this goes against the ethics, but the rules can be considered fair use. Steve Jobs looked very painful when you lose money, you can perhaps his heart was laughing.

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