Global Internet TV market revival, even though they have since Microsoft Venus program, the first generation of Apple TV box failure silence, even more exciting is that the more big players involved.

How to make Internet TV a real occupation of the user’s living room and sofa, Apple and Google are racking their brains. But this may still not be their final answer.

Google’s approach is direct TV, and its pursuit on the TV is the “first access” to the Internet cable directly into the TV. Apple is more moderate, let Apple TV as a “second access” as a DVD player or video game similar device, and not allow users to completely subvert the traditional TV experience.

Apple set-top box model continues

Apple recently released a new Apple TV, prices as low as $ 99, more than 299 dollars a few years ago dropped substantially, but not much bigger than the size of iPhone 4. According to Apple CEO Steve Jobs said, Apple TV can be the computer, iPad, iPhone and iPod Touch video via streaming media formats to play on Apple TV.

In the video function, users can receive TV from the Apple TV, and watch the rental from the Apple TV platform, TV shows and movies. Currently, Apple offers ABC ABC, Fox TV, Disney Channel and the BBC’s television programs and movies. The cost of leasing a television program is $ 0.99, the film is $ 4.99.

Apple also with online video rental business Netflix agreed to let users watch downloaded content, in addition, YouTube’s video for free viewing. The user can also download Flickr photos and Mobile Me.

Jobs said Apple is working with other television service provider for more negotiations, I believe that more companies will join to the cooperation with Apple.

Market research firm iSuppli’s research shows that the new Apple TV than the previous generation 80% of small size, low price of 70%, but many enhancements.

JMP analyst Alex Gauna research firm in the United States on a regular basis according to Apple’s shipments to the retail situation, forecast the sales rate of Apple TV will reach one million units per quarter.

Google TV is still selling operating systems

Competitors Google and Apple TV (refers to loading the Android operating system and the Chrome Web browser also Intel systems) a much larger camp.

Sony October 12 Google released a series of built-in TV technology, new products, new product combines the traditional TV programs and Web content. These high-definition LCD TV with Internet access will be listed on October 16, at 24 inches to 46 inches of four, priced from 600 dollars to 1400 dollars. Sony high-definition television in the series retail price system is not equipped with a TV Google TV price higher than the 200-400 U.S. dollars.

TV on Google’s operating system and browser, the user can access Sony this TV while watching TV, users can search the TV screen at the top of the box, enter keywords to search the Internet and television programs, TV remote control or with keyboard, the user can use it to enter the key words, do the network reviews. Amazon, NBC Universal, HBO, NBA, Netflix, Time Warner and many other content providers, Google will provide TV content and applications.

Logitech also released with the same Google products, TV set-top box system, the retail price of 300 dollars, Garro TV set-top box technology is simply to become a computer.

Google CEO Eric Schmidt firmly believes that the future will be TV and Internet convergence. His argument is that “Instead of wasting time watching TV, as a waste of time ‘see’ the Internet.”

Changes in consumption habits

The problem is that consumers are not likely to soon change the habit of watching TV. Apple TV may be the worst selling Apple products, a product to market four years earlier has never been hot. Jobs that, so far, consumers have not yet implanted in the television computer functions show a clear interest. For people living in the computer industry, which is difficult to understand.

Schmidt’s idea is different, “Once you have the Google TV, you will become very busy. It will consume you all night.”

Companies competing digital living room is still no real challenge to solve the most difficult problems. One is content, in order to satisfy the consumers, need to integrate Internet TV “YouTube + Hollywood + Traditional TV” content, but not vigorously with the latter two, because it will affect their existing sales channels and streaming content to the user’s control right. The second is a simple experience, users need to remain lying on the sofa with a remote control to browse the Internet + TV, instead of the keyboard placed in the coffee table, or had to use a lot of various devices connected to the cable TV box.

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