Transmission of human civilization, and written historical records is inextricably linked with the spread of ancient China’s four great inventions of which there are two related to. One is the Eastern Han Dynasty papermaking, another one is the Song of the printing. Made out of paper used to record the text, while the printing press, you can make these words more distant spread. Paper’s “evolutionary” process, from the initial bones to the bamboo and then to paper, because of the latter than the former is more easy to carry and keep being humans choose to use. With the digital age more and more in-depth, printing and papermaking the two kinds of human use for hundreds of years and thousands of technology is very likely to be nearly two years of the emergence of a new electronic products replaced, that is, electric paper?.

What is the power of paper books? It is an electronic paper display screen of the new handheld reader can read the most current computer e-book formats such as PDF, CHM, TXT, etc.. Therefore, in comparison with traditional books, it is more environmental and save space. Is stored in its memory card in the book, you can easily reach tens of thousands of book, no less than a small library. If you want to put so many books at home, it needs accounted for a lot of space. In the face of lofty housing prices, many people can only choose small flat which should have been suspected of their own place to live is too small, which there will be room to Retention put so many books? And mobile phone, MP3, computers and other electronic devices to read e-books than the use of electronic-paper technology advantages of the electric paper books of radiation is small, low power consumption, screen size of the right, and its vivid display, it appears, and the effect of reading as not to hurt the eyes.

It is predicted that the global amount of electricity from paper books to 100 million units in 2008 to grow to 2,900 million units in 2013 to maintain 24% annual compound growth rate. According to the research survey in 2009 electric paper books sold in the domestic market of 50 million units, while up to 300 million units this year scale. Although these are different cell phones, computers to more than a negligible or a small niche market, but because over the past number of very small, so its growth is still very fast. Nonetheless, the development of the domestic electric paper books what problems and opportunities facing it? 2010 held recently in Shenzhen, the world’s e-paper e-reader technology conference-cum-exhibition, the book industry chain from the power of paper outstanding business come together on these issues were also discussed.

Domestic electrical problems in the development of paper books

1. Although the market has not opened, but have included Hanwang, Hanlin, Founder, Great Wall, Datang Telecom and other large enterprises to enter, there are a number of specialized brands such as electric paper books Fu Xin, Xin Bo read, EDO, and other new into the enterprise, and even some traditional MP3 manufacturers such as Taiwan Power Company, Newman, OPPO enter. Some analysts said that this year there will be about 100 enterprises to enter the market power of paper books, and even analysis, including cottage included, will reach 400 as many

of these companies are fighting each other. So many companies to Pinqiang a 300 million market, if not their core strengths, would inevitably be a bitter price war.

2. Power Paper book e-books used by the content format standard is not uniform. Amazon is because the United States with the traditional publishers have a good relationship, so do e-book is also very easy access to the contents of its Kindle reader also supports several formats with just a simple on-line in. Domestic electric paper books to support Kamagra Soft e-book format, as many as there are more than 20 kinds, many of which are electric paper manufacturers developed the format of the book, other electric paper books can not go to compatibility, but should be compatible with the case, on the electrical paper book-chip demand is very high, so it costs again become a contradiction. More importantly, the standard is not unified format is not conducive to the spread of e-books, paper books impede the electric industry.

3. Electric paper book, an important component of electronic paper screen, the mainland can not be produced. Electric Paper is currently used in electronic paper book is mainly PVI’s E-ink screen, but now its price is high, but also to a certain extent affected the cost of electricity of paper books, making the price of electricity of paper books up and down in the 1,400 and even up to 3,000 yuan. And domestic income levels compared to the case, is still too high. This is also affecting the development of electric paper is an important factor in the book.

Domestic electricity opportunities facing the development of paper books

1. Read books in a significant increase in the population, there are two data on this issue. One is the first time last year, output value of China’s digital publishing value than paper publishing, Web publishing, electronic publishing of new varieties from the aggregate more than the traditional publications. The second data, the National e-reading, the number of networks have been reading the paper with the traditional start to read the number of flat, or has reached a closer level. That is the way people read the great changes taking place. In recent years a steady decline in the national reading ability, but at the same time the nation’s network of reading, the proportion of the rise of electronic reading.

2. According to the Chinese Institute of Publishing Science in 2009 carried out by the second half of the electric paper book test report shows that the current domestic electric paper book has obvious advantages. From the general ranking, the adoption of a power of 10 books of paper tests, the top three there are two products that are domestically produced. The book is only the appearance of paper-made electrical and industrial design is also urgent need to strengthen. In addition, from the current market share, the domestic electric paper book also account for the vast majority of the market.
Summary

As the manufacturers of electric paper books within a short time can not be the same as the Amazon, to build your own content platform, it is very necessary to e-books and domestic content providers to reach cooperation to consumers to provide a stable, like the e-book content??. Although domestic electricity account for most of the market share of paper books, but still need to look and software efforts, to design the electrical consumers prefer paper books, so as to enter China with a foreign power after the book of paper brands compete. And bearing in mind also the need to improve domestic production of electric paper books relevant laws and regulations, standards, in order to promote Levitra the power of paper to make the healthy development of the book industry, a strong guarantee.

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