Digital wave after wave of a wave, following the music, movies, books also go after the digital. Current e-book industry booming worldwide, but the domestic book market is still stuck in hsing can not afford state.

In a digital content as the core of the 3C era of convergence, a free wave will cover the hardware terminals and software, and then spread into the content areas, e-business by leaps and bounds in order to obtain the need to re-consider the interests of various sectors of the industry chain, through innovative business models to drive the entire industry.

The emergence of e-book is a subversion of traditional publishing industry, in the Amazon Kindle, Sony Reader asked city before the books are old media empire, the last bastion. But now the fortress has begun to relax, from the Amazon in 2009 fourth-quarter earnings reports can be seen that if a book both electronic and paper versions, each paper sold 10 books, will be sold out of six electronic version of the book.

As Bill Gates, as predicted, e-books are changing the world. While it can not assert that e-books when they can replace paper books, but this area is being played like a digital camera to replace the traditional film scene. Admittedly, e-book has entered the countdown to replace the paper-based book.

Run from the industry point of view, the future development of the leading e-book industry, focusing on four key elements: the end-products, network operators, industry standards and software, books content. Clearly, in this industry chain system, the electronic reader only carrier, consumers buy the reader inside the content, rather than e-readers themselves. In this trend, the next book in the consumer hardware, gradually Cialis Professional reduce the proportion of the content is gradually increased the proportion of consumption. It is certain that the future of e-books such as telephones, cell phones complimentary to the consumer is not a fairy tale.

Therefore, Kamagra Gold for any one e-book business, the next biggest challenge is not how to create a hardware product, but how to operate a variety of sources of book content, which includes integration of book content, with standards to protect intellectual propecia message board property rights, as well as through the network operators to consumers to send the contents of books. In essence, the e-books to read content from the original atomized into a byte, it will be transmitted carrier can be copied from paper into the code, which in itself is a subversive book sales model, are bound to stimulate business model innovation.

Network is a hotbed for breeding a new business model, once the content from the physical state can be copied into a computer byte, its costs and prices will inevitably tend to zero, which made it possible to provide content free of charge. Consumer laws of the contents of the Internet age is this: a large-scale commercialization of GM content will become free, customized content and consumers are more expensive. E-books in the future are bound to follow such laws, most of the content of products donated, while the content of products through a small profit. Currently Sony and other foreign enterprises have begun to try to provide consumers with some of the classic books for free.

However, domestically there are two major factors that impede universal e-book, first the total cost of excessive consumer spending, which includes both the cost of purchasing hardware, including the purchase of the contents of the cost of the overall economy has not yet overwhelmed the formation of the paper book advantage; two are consumers really want to buy too little. Both factors have led to the whole industry can not afford hsing.

Of electronic enterprises, the need to introduce a new variable factor in reducing overall costs to consumers and expand the market to find the best balance between capacity, both low-cost way to provide consumers with products and content, rapid improve product sales also be able to profit from the value-added products.

Foreign enterprises are adopted by the integration of content in order to change the whole industrial chain of ecology. In foreign enterprises, Sony’s digital content on the basis of its own, through the cooperation with Google added a 50 million volumes of public content, coupled with its original movies, music and other content resources, a set of books based on the digital audio , video and book content as a whole the contents of the library has been formed. Companies like Sony are being adopted by content integration to leveraging the development of the whole industry in the future may be a way that will be subversive book The rapid proliferation of hardware and content.

Now, the focus of global competition, e-books e-books has been a matter of simple end-product competition, but more importantly, the background content of operational capability.

In the current economic environment, companies need to innovate not only the product, but more importantly is the business model. Capacity for innovation in front of the competition is only an essential element of competition, while the background of the business model is deciding the future development of key variables, which is the current e-book business the current urgent need to address domestic problems.

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