British economy in the decades after the most serious recession, and finally from the fourth quarter of last year, a difficult recovery. While many industries have begun to benefit from the recovery, but the growth of the UK advertising industry is particularly eye-catching.

According to the British Advertising Association latest statistics, the United Kingdom in the second quarter compared to last year advertising revenues jumped 11%, is the fastest growing over the past 10 years, a quarter. Britain this year is expected to total advertising revenue will reach 15.4 billion pounds, compared with 2009 growth of 800 million pounds, an increase of 5.4%.

View from the classified advertising industry, cinema and television advertising was the most prominent in the second quarter earnings surge 25.5% year on year; outdoor advertising while second place was doing very well, an increase of 17.7%; the Internet advertising industry is not unwilling to backward, up 16.3%; even in this recession hit most serious newspaper advertisements have also been difficult with the economic recovery and the recovery, an increase of nearly 1%.

Needless to say, the British advertising industry out of crisis after the “renaissance” due to the British economic recovery. In the continuing economic recession in over six quarters, the British economy begins to recover from the end of last year. Although the road to recovery is full of ups and downs, but the pace of recovery in the British economy are still ahead. Although economic growth in the first quarter of the UK only 0.3%, but the rapid growth in the second quarter increased to 1.2% in four years the fastest economic growth in the UK a quarter. Therefore, the British advertising industry in the quarter to the fastest pace in 10 years, it is no accident.

Naturally, the British advertising industry in the second quarter, “surge” also has some “non-economic recovery” factors, including, most notably the World Cup is every four years. As we all know, the UK football industry is very developed country, not only very successful operation of football matches, and many spectators and fans, so the World Cup to become the British advertising industry the opportunity to rack their brains to attract customers. In this way, the UK advertisers to benefit from the economic recovery, but also significantly stained the World Cup of light.

From the current point of view, that the British advertising industry recovery turns warm again too. Although an increase in the second quarter of this year, a 10-year-most, significant annual growth in revenues than last year, but it must be noted that the British advertising industry last year suffered a severe economic crisis hit the most serious year, but also a relatively low income years. 2008 UK ad revenue up to 166 million pounds, compared with last year’s revenue 13% lower than the year before as much. Although this year’s advertising revenue is expected to reach 15.4 billion pounds, but even less than in 2008, 12 billion pounds. Data show that, in addition to television advertising in the first half more than 2008 over the same period, no other advertising industry in 2008 were lower than the operating level. Therefore, the British advertising industry is still not too optimistic.

The prospects of next year, the British advertising industry’s situation is “profit” have “adverse.” Favorable aspects of the economic recovery is expected to further boost to the advertising industry to grow further. But also many negative aspects, one is not only the government would slash spending uncertain economy affected advertising spending will also play an inhibitory effect, the second is from the UK from January next year, the consumption tax from the current 17.5 % to 20%, consumer confidence and consumer behavior on the adverse effects will also limit the growth of the advertising industry.

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