Trade Shows and community business Expos provide a captive audience for your business, to get the word out about your goods or services. Make sure you have the best Trade Show Display possible to wow the attendee’s so they will stop by and see what you’re offering. With so many trade show booths in one place everyone is in a competition for the attention of the attendees. With some planning, quality displays and great materials you can have a successful trade show that will bring customers to your business.

People come to trade shows and expos specifically to see what you’re offering and how it can benefit them. Some attendees are ready to make purchases at the show and others will collect information and make their purchases at a later date. Provide your potential customers with a comfortable atmosphere in which to shop or look over the material being offered. Trade show booths may be small compared to your showroom but it should still give the same feeling as if they are in your place of business. Try to wow them in the same ways but be quicker with your pitch. With so much competition surrounding you, getting your message across quickly is crucial.

Trade Show Displays are a great way to help you get that message across quickly and also make a good first impression. Quality trade show displays with quality graphics cannot be emphasized enough. Try putting yourself in the place of the attendees and imagining what you would expect. Going to a few trade shows and seeing other displays is a great way to get ideas if you are new to trade shows. Also, ask other exhibitors about the displays they are using and what works well for them. Then do more research and find out what will work best for you in a live environment.

When planning the set up of your trade show booth give consideration to the placement of the displays with regard to the attendees. There should never be any doubt in the minds of your guests as to where they should be at any given time. Make small stations for each placement in the display area. For example, a place for the products, a place for literature, a place for browsing if your display is large and a place for purchases. As the old saying goes, “a place for everything and everything in its place”.

Display the company logo as prominently as possible throughout the booth. Also use the company colors throughout the display as much as possible. Try to match the flooring with the rest of the display but it’s not imperative. Also, having some media in the display is always a plus. A quick outline of your product in constant play attracts attendees to your booth.

All in all a well thought out and attractive display will be noticed by the attendees at any show. Draw the customers to your booth and bring in customers to your business.

Author Bio: The TradeShow Display Store has been helping exhibitors and retail clients alike with their display graphics and trade show display purchases. Being one of the most experienced Display Companies in the California area we are sure to be able to help you too! The TradeShow Display Store Kathy Bradford writes thoughtful articles about trade show displays and how they can help you.

Category: Marketing
Keywords: trade show displays, portable displays