The Question:
As everyone knows, the Holiday season is bright and merry and full of shopping! Everything from candy stocking stuffers to luxurious Christmas presents goes up in sales during November and December of every year, economic recession or not. People will be shopping in the coming months, and they will be shopping a lot. The only question is where they are going to be spending their money. As a business owner, of course you want to be the business to provide their goods and meet their shopping needs. So the real question should probably be, how are you going to get these gift-givers into your store?

Or you may be putting on a special holiday sale, celebration, or providing a seasonal product. Since your event is seasonal and therefore temporary, you need a lot of exposure very quickly. And to be honest, you’re going to have a lot of competition. The question in this case is how to let people know where you are, what you are offering, and how to gain client’s trust quickly while competing with stores and services that may have been around for years?

The Answer:
The answer to both of these questions lies in creating an awareness of your business or service. You need to make it stand out from the business next store, as well as the business on the other side of town. The following are some ideas to make a very big splash in a short amount of time and against a lot of competition. But before we get to that, the big idea behind all of these types of promotional marketing is outdoor advertising, promotional products, and branding. As most stores, businesses, and events already have some sort of advertising campaign going, you need something that will compliment an existing marketing strategy. Many companies don’t capitalize on the free exposure they can get from their store front, whether it be a stand alone store, in a shopping plaza, a mall, or along a busy freeway. While this concept is always important, it becomes 10 times so during the holiday shopping season to make your location pop, so when those busy shoppers go by, and hear, see, or read your other media advertising, they will know exactly who you are, where you are located, how you can help them, and what you are offering! Outdoor advertising products help create familiarity for your business location or storefront, or sales event, or special event. Whether you are having a sale, promoting a concert, setting up marketing kiosks in malls, or just want to increase your stores exposure. These promotional products help to work with your current marketing campaign to reinforce your store locations to those passing by every day.

Some outdoor advertising ideas are:
– Inflatable Characters
– Custom Banners and Signs
– Large Rental Balloons
– Custom Inflatable Balloons

The purpose of any of these ideas is to re-enforce your branding while adding a holiday flair, combining your services and goods with your customer’s holiday shopping needs.

Author Bio: To find out more about renting inflatable balloons in Central Florida, Orlando, Tampa, Ocala, Jacksonville, or Tallahassee, please visit Florida Inflatable Balloons, or call (888) 781-8300. Or, to order a DIY grand opening advertising package check out Grand Opening Kit, or call 888-781-8300.

Category: Marketing
Keywords: inflatable balloon,advertising balloon,inflatable character,giant inflatable balloon,inflatable adve