Why should you use Twitter tools and applications to help you use Twitter for your business? Simple: You will be more effective and efficient and can better leverage your time spent on social networking efforts.

Twitter can be one of the most exciting and effective social media marketing tools that a business can use to connect with existing and potential customers, improve brand recognition and generate well-targeted traffic to their online web site or off-line business.

While your business may have thought that Twitter social networking was for personal-use only, recent studies have found that posting to Twitter can be one of the more effective ways to get increased sales and online traffic to a business website.

One of the reasons that many businesses had been reluctant to start using Twitter is that they felt that it took too much time and effort to manage. It also seemed impossible to be able to interact with their target demographic at the times that they were actually on Twitter. Fortunately, there are some tools that can help.

Many Twitter applications can help increase the number of times that you can tweet and interact while allowing you to actually spend less overall time on your efforts. Other tools can help you do things like find interesting people to follow or help find ways to add more Twitter followers to your profile.

Features Your Business Will Love:

* Some tools will allow your business to schedule posts ahead of time. This will allow you to post even when you are not actually logged in or online. This way, customers in different time zones still get to see your tweets! Simply schedule posts for general information or announcements in advance so that they can reach different customers whenever they are online…not just when you are.

* There are also great tools that allow your website or blog visitors to share your posts or pages with their friends or followers. That way your content can easily go viral!

* Keyword tracking is another great feature of some Twitter tools. They can keep track of tweets in your target demographic or around your products and send you alerts. This can help you manage your online reputation and maybe find some new people to follow.

* There are also some great mobile apps that let you use Twitter anywhere you happen to be. This makes it easy to create posts and respond to others in a timely manner even when you are not at your computer.

Try various applications and tools and see which ones fit into your overall marketing strategies. Each has different pros and cons, so test a few different options before committing to one tool. You may even find that you are best served by a combination of different tools.

No matter which ones you choose, Twitter tools and applications can make using Twitter for your business less work for you, but more effective for your overall marketing plan. When you finally find the best fit for you, your customers will be glad that you did.

Author Bio: Ashley Lane shares tips for using Twitter Tools to make it easier to use Twitter to promote your business. For more social networking tips for businesses, visit Social-Networking-Success.com.

Category: Business
Keywords: social networking, twitter tools, twitter applications, business