Business owners back in the olden days rely on their niche to make profits. They bank on the uniqueness of a fresh idea or an innovation to win a segment of the general market. They throw their energies and resources convincing people about how great their products are. However, history has shown that society is unkind and resistant to new things. Entrepreneurs that have attempted to establish a place in whatever industry around what they consider a great idea, suddenly find themselves trapped into sinking sand.

It is a general observation that most people are hesitant to jump right into a buying choice without weighing the pros and cons. The fear of the unknown resides in every breathing human being, and the only way out of this fear is to be enlightened. In other words, they want to be informed on the topic that is oblivious to them. Information, as they say, is power. In this day and age, it is also where the money is. Ever wonder why Bill Gates, is a billionaire?

With the advent of the Internet, people now have access to tons of information. Indeed, they no longer go to the pages of an encyclopedia to look into a subject; they just turn on the laptop and go online. To the business-minded, this presents an opportunity to reach their target market by presenting information that people find useful and relevant to their needs. Website promotion is a new marketing strategy that pays dividends at a lesser cost and effort.

When a potential client looks for information in the Internet, they wittingly–or unwittingly-decide first on which search engine to use. For the entrepreneur who wants this potential client doing business with his or her company, the first step is to identify which of the online search engines today that people rely on most of the time. Who among these facilities have the biggest market share? When this question is answered, it is only prudent to release online campaigns or website promotion ads via that search engine.

For most of the advertisers, that search engine is Google, which hold more than 80% of the online market share. People trust that they are likely to get the information they need by “Google-ing” it. If businesspeople and advertisers want to tap into this huge potential client base, they must get their online banners and ads on Google’s listing by bidding on its keywords. Every time Google’s clients search and click on these online campaigns, the advertisers pay the search engine a certain fee.

This Pay-Per-Click system, given its potential to yield profits for businesses in just a short time, can also yield losses for those who are unaware of its ins and outs of it. One such pitfall is an online ad that does not deliver on its promises. It leads the potential client to a website that offers information that is completely irrelevant to the topic being searched.

This scenario also damages the reliability of the search engine. Hence, such facilities, especially Google, have devised ways and means to gauge the quality of online ads and extract higher fees on those that do not provide relevant information.

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Category: Internet
Keywords: online campaigns