Staying relevant in a cluttered digital world is not only tricky, it’s near impossible without a crack team who works round the clock to ensure your place in the vast digital ocean doesn’t sink. Finding some ground to stand on has never been more important.

Creating intriguing content and pleasant user experiences is crucial to staying afloat in the endless ocean of the internet memes and youtube celebrities. While this comes easy to some, others can stare at a blank screen for hours, feeling that sinking feeling in their stomache get worse by the minute.

Making content that is usable and relevant is not about creating filler content, and it’s not about glitzy images.
The question you need to ask is: When all of glitter is of your site or design, what is left?

This is what makes and separates business titans from the mom and pop’s. If you want to play in the major leagues you have to be better than the rest.

Here are 3 steps to improving your content and creating return viewers:

1) Be Interesting, But Not Boring.

There are few things worse than having to navigate through endless pages on an expansive and comprehensive website, user drop-off and bounce rates are directly influenced by the amount of comprehensible text. Think the elevator pitch. My favorite way to explain exactly what digital marketing should be. In the time it takes you to ride from one floor to another, you should be able to sell you and your company to any intrigued client.

Remember the “Got Milk?” Campaigns? Doesn’t get much simpler than that.

The easier it is for them to remember, the easier it is for them to tell their friends about you. Short and sweet.

2) Make Your Pages Actually Relevant and Helpful.

Too often people think vague and mysterious are synonymous with effective marketing. Yes it’s good to get clients asking questions about you, but if they can’t understand what it is you do, they won’t bother trying to find out. If you can’t sell your own product to them effectively, what makes them think you could sell theirs?

Be clear about what you do, and how your service can help clients. If they don’t understand how you can help them you missed the point.

3) Be Passionate about Your Service.

I cannot express how many times I have bought a product or service simply because I “caught the vision” that the people selling the product had for the company or product. If you don’t understand or have a passion for the service or products you sell, you will never break through all the noise in this world. People respond to real quality.

If you don’t believe in your product, why would your clients?

If you believe in your product, so will they.

Find a reason for people to “believe” in what your product does and can do for them. Everyone has a need. Find it. Fill and fill it.

Author Bio: Josh Harbor – A web and graphic designer. He writes blogs and designs print and web pieces freelance. http://www.piaxomedia.com/

Category: Marketing
Keywords: relevant marketing, in-touch marketing, design tips, style, graphic design, web design