Chinese companies face the challenge of China\’s top 10 enterprises and entrepreneurs, overall has been accompanied by reform and opening through 30 years of history. But, they today also face more and more confused. One of the main problem is why make money has become increasingly difficult? Enterprise want to in the next few decades will continue to develop, must handle the following ten challenge:

1. The transformation way of thinking in the past China enterprise growth is facing a big obstacle, is government tube too much, so many Chinese entrepreneurs start from one learns to deal with the government. But from now onwards, Chinese enterprises must really learn to survive in the market, from dependent on government relations money steering truly relied on enterprise core competitiveness to make money.

2. Learn to formulate the company strategy large enterprise in growing up is no strategy, but, grow to a certain stage, the enterprise should have after strategy. Say simply, strategic actually is the specified position, including what to do, not what to do, what to do. Try to action.

3. Learn to meet increasingly more captious client of products do not understand customers, the more high income customers, will more value brands. In the meantime, consumer from focusing on product gradually transition to pay more and more attention to service, not only care product itself, but also concerned about the quality of the company\’s quality.

4. Learn to manage differentiation staff now enterprise staff\’s difference is more and more big, the zone of differences, cultural differences in background, interest difference, even the nationality of the differences. Entrepreneurs should learn to manage this differentiation of staff. By the higher level of education, the demand for quality of the staff of entrepreneurs to manage them.

5. Learn to deal with the relationship of ownership and control to a certain degree of enterprise development, must cause the separation of ownership and control. The past is the boss, money for oneself, became the professional managers, working for shareholders. Venture entrepreneurs to do this psychological preparation. If want to finish this transformation, it will never be anything but a small business.

6. Learn to deal with powerful rival China enterprise past may have no competition, or only local rivals, but must now preparing and billions of dollars scale the transnational giants competition. Cooperation with foreign enterprises can yet be regarded as a kind of solution.

7. Learn to administer a large enterprise large and small enterprises most important distinction, SBCS is the core resource, information is held by entrepreneurs a person\’s hands, but big enterprise\’s core resources and information is scattered in many ordinary employees hands. So in the future can\’t just rely on entrepreneurs personal ability, but should build enterprise system capacity. At the same time the enterprise but also cultivate internal entrepreneurs, prevent \”big enterprise disease\”.

8. Learn to cooperation and industrial integration every enterprise is just one of the whole value chain ring just, just depend on oneself do not big. So, entrepreneurs, must adjust position, learn to value sharing, rather than take profits. A not share enterprise, can never succeed.

9. Learn in standardized system operating enterprise in the past, the domestic market has some non-standard place, some by cleverness becoming the entrepreneur can have some success. But illegal, playing outside means no more promising future. In the standard system can still profitability, survival, company ability sunry always young.

10. Social responsibility from the society\’s point of view, the profit is the social assessment enterprise means, not the reason of the existence of the enterprise. Entrepreneurs in considering making money, must first consider how to create value, set up the good social image, causes the enterprise to get more respection. Chinese entrepreneurs and a greater responsibilities is to provide the Chinese nation\’s rise make contribution, not just make oneself are very rich.

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